USC (@usc), the University of Southern California, is a Los Angeles-based private research university channel with about 41,600 subscribers and median views near 620 per video. It posts roughly one upload per week, mostly long-form ceremonies, lectures and Trojan Talks interviews. Estimated sponsored integration rate is $150 to $250 per video; the channel does not run sponsorships.
Institutional university channel with a large commencement and research audience
- About 41,600 subscribers across 1,394 uploads since 2006
- Median views of 620 per video, with peaks above 26,000 for commencement
- Roughly 50 uploads in the past 365 days, mostly institutional content
Brand fit report
Content
- Formats
- ceremony recordings, interview episodes, short event highlights, faculty explainers
- Tone
- formal, informative
- Language
- English
- On camera
- Yes, talking head
- Production
- Studio quality
- Typical length
- 3 to 10 minutes for highlights, up to 2 hours for ceremonies
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content is institutional: commencement, research and campus life; one video, 'How AI Swarms are Revolutionizing Disinformation', covers misinformation as a technical topic.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 42k | 620 | 21 |
Benchmark score: 31 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Investiture of Beong-Soo Kim · 2.3k views
▶Trojan Talks Ep. 12: President Kim with Paul Aisen and Steve · 495 views
▶Students celebrate being at 2026 USC Leslie and William McMo · 623 viewsLast three uploads, latest 1 days ago.
The University of Southern California, founded in 1880, is one of the world's leading private research institutions and Southern California's oldest independent teaching and research university. Located in one of the biggest metropolises in the world, USC's two main campuses are home to the USC Dornsife College of Letters, Arts and Sciences and 22 professional schools, as well as one of the largest teaching hospitals in the country. A unique strength of USC is its integration of liberal and professional learning. Students are encouraged to develop "breadth with depth" by pursuing academic mino
About USC
USC, the University of Southern California's YouTube channel, publishes institutional content from one of the oldest independent research universities in Southern California. Its uploads include commencement and convocation ceremonies, the Trojan Talks interview series with President Beong-Soo Kim, faculty research explainers on Alzheimer's disease, and short campus event highlights. Upload pace is steady at about one video per week, with a median runtime of roughly three and a half minutes.
The audience is estimated to be mostly prospective students, current students, alumni and families, with a majority in the United States. Median views sit near 620, while ceremonies reach tens of thousands. Views are estimates derived from channel data, not audited figures.
The channel has no sponsorship history and is unlikely to accept paid integrations. Brands seeking reach on this audience would more typically work with institutional partners. Any paid rate would sit in the $150 to $250 range per video under Starbooked's rule, which is well below the $10 to $30 CPM typical of paid ads for this audience.
Written from USC's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. USC can edit or remove this page at any time.
Questions about USC
How much does USC charge for a sponsored video?
Starbooked estimates a rate of $150 to $250 per video for USC, based on a median of about 620 views and a long-form rate of $20 to $35 per 1,000 median views. The channel shows no sponsorship history, so any paid arrangement would be unusual and should be confirmed directly.
What does USC post about on YouTube?
USC posts commencement and convocation recordings, Trojan Talks interviews with President Beong-Soo Kim, faculty research explainers on topics like Alzheimer's disease, and short campus event highlights. Uploads run about one per week, and most videos are institutional rather than commercial.
How do I contact USC for a brand deal?
Contact details unlock on Starbooked for $0.80. The channel's listed contact is USC University Communications at UCOMM@usc.edu, and boosted creators can be booked through Starbooked.
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