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Valley 101

Podcast · valley101podcast.azcentral.com · US · EN
Hosted by Bill Goodykootz

Valley 101 is a weekly podcast from The Arizona Republic and azcentral.com, hosted by Bill Goodykootz and produced by Amanda Luberto. Journalists answer listener questions about metro Phoenix and Arizona. It has 406 episodes, typical length about 13 to 14 minutes, and an estimated 5,000 to 25,000 downloads per episode. Rate: $90 to $630 per episode.

Why brands sponsor Valley 101

Local newsroom explainer podcast reaching metro Phoenix listeners weekly

  • 406 episodes since 2019 with a weekly cadence, backed by The Arizona Republic and azcentral.com.
  • Listeners submit questions, so episodes open with a clear audience hook and a local frame.
  • Apple Podcasts rating of 4.7 from 313 ratings signals an engaged, satisfied audience.
Best forlocal brand awareness in Arizonarestaurants, home services and real estate in metro Phoenix
Watch forDownloads are estimated, and the show's newsroom context may limit the commercial tone of host reads.

Brand fit report

Content

Topics, IAB taxonomy
News70%
Travel15%
Society15%
Formats
journalist explainer, listener question series, reported feature
Tone
curious, informative
Language
English
Production
Clean, edited audio
Typical length
11 to 20 minutes

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 60%: 313 Apple ratings suggest the 200 to 1,000 band (5,000 to 25,000), supported by a newsroom-backed show with 406 episodes, weekly cadence and a Megaphone host, and a Podcast Index popularity of 9.
Audience asks aboutWhat is the history behind a Phoenix landmark or local place?How does Arizona's climate, weather or wildlife work?What is the local culture, food or identity of metro Phoenix?
Age
10%18-24
20%25-34
25%35-44
45%45+
Gender
50%women
50%men
Countries
🇺🇸 United States95%
🇲🇽 Mexico2%
🇨🇦 Canada1%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicsmedium

Family friendly
Recent titles such as 'Is Arizona a red state?' and 'How extreme are Arizona wildfires?' cover civic and environmental topics in an explanatory register; the feed carries no explicit flag.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 84 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks28 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 7 days ago, a new one about every 7 days.

Whether you're a longtime Arizona resident or a newcomer, chances are there's something you've always wondered about the Valley. From The Arizona Republic and azcentral.com comes Valley 101, a weekly podcast where our journalists find answers to your questions about metro Phoenix and beyond. From silly to serious, you tell us what to investigate. You can submit questions at…
Valley 101's own show description from the podcast feed

Do you make Valley 101? Claim or remove this page.

About Valley 101

Valley 101 is a weekly podcast from The Arizona Republic and azcentral.com, hosted by Bill Goodykootz and produced by Amanda Luberto. Each episode answers a listener question about metro Phoenix and Arizona, from history and food to weather and wildlife. The show has 406 episodes, first released in February 2019, with episodes typically running 11 to 20 minutes.

The show's Apple Podcasts listing shows a 4.7 average rating from 313 ratings. Listeners are estimated to be mostly Arizona residents, skewing toward adults aged 35 and over; these figures are estimates, not reported data. No sponsors appear in the feed, and the website does not list any.

Estimated at 5,000 to 25,000 downloads per episode, Valley 101 would suit a local sponsor at roughly $90 to $630 per host-read mid-roll. Restaurants, home services and real estate firms serving metro Phoenix are the most natural fit.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Valley 101 can edit or remove this page at any time.

Questions about Valley 101

How much does Valley 101 charge for a podcast sponsorship?

Based on estimated downloads of 5,000 to 25,000 per episode, a host-read mid-roll is estimated at $90 to $630 per episode. Final rates are set by the show and are not published in the feed.

What is Valley 101 about?

Valley 101 is a weekly podcast from The Arizona Republic and azcentral.com. Journalists answer listener questions about metro Phoenix and Arizona, covering history, culture, weather and local news.

How do I contact Valley 101 about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked.

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