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月川 MoonRiver 【直播區】 VTuber

@vtubermoonriver · HK · ZH

月川 MoonRiver (@vtubermoonriver), a Hong Kong-based independent VTuber, makes Cantonese-language live streams covering morning news, weather, talk shows and games. The channel has about 9,130 subscribers and a median of roughly 830 views per video, with uploads most weekdays. Sponsored integrations are quoted at $150 to $250 per video.

Why brands book 月川

Cantonese VTuber with a daily Hong Kong morning news audience

  • About 9,130 subscribers and a median of roughly 830 views per video
  • Around 50 uploads in the last year, with long livestreams most weekdays
  • Rate range of $150 to $250 per video, about $20 to $35 CPM on median views
Best forHong Kong local brand awarenessgaming accessories and games
Watch forViews are modest and the audience is concentrated in Hong Kong; paid CPM is lower than typical ads at this scale.

Brand fit report

Content

Topics, IAB taxonomy
Video Game Culture45%
News and Politics25%
Hobbies and Interests20%
Music and Audio10%
Formats
live streams, long-form livestream replays, recurring daily morning show
Tone
playful, casual
Language
Chinese
On camera
No, voiceover and b-roll
Production
Clean, lightly edited
Typical length
1 to 5 hours

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment80/100
Estimated from titles, descriptions and engagement
Engagement4.2%
Likes and comments per view on recent videos
Audience asks aboutwhat time the morning stream startsgame titles and playthrough progresshow to submit anonymous stories or content ideas
Age
30%18-24
40%25-34
20%35-44
10%45+
Gender
45%women
55%men
Countries
Hong Kong80%
Taiwan5%
🇲🇾 Malaysia5%
Other10%
LanguagesCantonese 85%Mandarin 10%English 5%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
Yes

No sponsorship disclosures found in the last 50 videos.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicsmedium

Family friendly
Recent streams discuss current affairs and a political compass test ("【左膠測試】政治羅盤"), which is a political topic but not inflammatory in the titles shown.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube9.1k83138

Benchmark score: 43 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers11 / 50
Activity Uploads in the last 90 days30 / 30
Reach Followers on the main platform2 / 20

Recent videos

Last three uploads, latest 4 days ago.

香港有隻狐狸早晨講新聞、唱原創曲、做文化訪談🦊🌕從繪畫Live2D形象到自資在家一人製作3DLive的虛擬YouTuber! 逢工作天7AM早晨台🌅9:30pm晚間台 100%個人勢💯沒有企業背景 🔴另設有影片頻道:@vtubermoonriver_video🔴 常規直播節目: .逢工作天07:00有早晨台💙講天氣、交通和時事資訊等(為免洗版,逢周末會轉為不公開,但觀眾仍可於播放清單「月川早晨」內找回直播來重溫) .不定期晚上21:30有晚間直播,主題多變,有遊戲、香港文化訪談、唱歌和繪畫等等 生日:7月11日(大約1300歲) 出道日:2022年4月1日 背景:出生於奈良時代711年的藍髮狐狸使者,因為天生髮色異於白色而無法融入大社,輾轉之下來到香港生活了一千三百年。肉身因為靈力而一直保持著高中生的人形,只好在凡間永續學歷來隱藏於世。現在一邊在網上經營著「狐狸月川的神社」的頻道,平常卻要暗中開辦和就讀「香港明治書院」,努力從一群信眾和學生身上賺取微薄的生活費! 粉絲名稱:明治 .因為出道前友人戲稱月川長得像日本食品公司「明治」的「角十棒」雪條/冰棒,由於不想用食物來稱呼粉絲,乾脆起用同時為真實人名的「明治」 📢月川公式情報Telegram Channel及Instagram ID:@vtubermoonriver ☎️ 💼推廣宣傳及其他合作邀請,請使用Email聯絡 v
月川 MoonRiver 【直播區】 VTuber's own profile description on YouTube

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About 月川 MoonRiver 【直播區】 VTuber

月川 MoonRiver (@vtubermoonriver) is an independent Hong Kong VTuber who streams in Cantonese. The channel centres on a weekday morning show covering weather, traffic and news summaries, alongside evening streams with games, Hong Kong culture talks and singing. Uploads are frequent, with about 38 videos in the last 90 days, and most content runs for several hours.

The audience is estimated to be mostly Hong Kong viewers, with a smaller share in Taiwan and Malaysia, and a sizable base aged 25 to 34. Median views sit around 830 per video, so the channel suits niche and local campaigns more than mass reach. Sponsored work is not visible in recent uploads.

Brands seeking Cantonese-speaking, community-focused creators for games or local products may find this channel a fit. Sponsored integrations are quoted at $150 to $250 per video, roughly $20 to $35 CPM on median views, compared with $10 to $30 CPM for typical paid ads.

Written from 月川 MoonRiver 【直播區】 VTuber's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. 月川 MoonRiver 【直播區】 VTuber can edit or remove this page at any time.

Questions about 月川

How much does 月川 MoonRiver charge for a sponsored video?

Based on the channel's median views of about 830, a sponsored integration is quoted at $150 to $250 per video. This works out to roughly $20 to $35 CPM, which is higher than the $10 to $30 CPM typical of paid ads, so the price reflects a niche Cantonese audience rather than mass reach.

What does 月川 MoonRiver post about on YouTube?

The channel posts Cantonese-language VTuber livestreams. Content includes a weekday morning show with weather, traffic and news summaries, evening talk streams on Hong Kong culture, singing sessions, and gameplay across titles such as Apex Legends, ALIEN: Isolation and Planet Zoo.

How do I contact 月川 MoonRiver for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so you can send a brief and confirm rates within the platform.

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