WM (@wastemanagement), the Houston-based environmental solutions company formerly known as Waste Management, runs a YouTube channel with about 23,600 subscribers and 645 median views per video. It posts roughly 18 videos a year, mostly brand and corporate content on recycling, safety tips, and sustainability. Sponsored integration rates run about $150 to $250 per video; the channel is not a creator.
Corporate sustainability channel suited to recycling and environmental brand messaging
- Median of 645 views per video across 69 uploads, with a top recent video at 11,062 views.
- Recent Shorts run about 11 seconds each, with a Shorts share of 48 percent.
- Roughly 18 uploads in the past 365 days, supporting a steady content cadence.
Brand fit report
Content
- Formats
- short safety tip clips, corporate brand films, behind-the-scenes employee features
- Tone
- informational, corporate
- Language
- English
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- under 60 seconds for Shorts, 1 to 3 minutes for long-form
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- waste and recycling services, environmental services
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; the channel features its own company partnerships such as 'WM x Starbucks' and 'Marucci Sports & WM', which are self-produced brand showcases.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Recent titles such as 'Safety Tip, Lithium-Ion Batteries' and 'Safety Tip, Propane Tanks' cover hazard disposal in a neutral, instructional way with no flagged content.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 24k | 645 | 9 |
Benchmark score: 17 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Safety Tip, Charcoal & Ashes · 327 views
▶Safety Tip, Used Fireworks · 146 views
▶Safety Tip, Lithium-Ion Batteries · 227 viewsLast three uploads, latest 26 days ago.
Company Overview WM (WM.com) is North America's leading provider of comprehensive environmental solutions. Previously known as Waste Management and based in Houston, Texas, WM is driven by commitments to put people first and achieve success with integrity. With innovative infrastructure and capabilities in recycling, organics, and renewable energy, WM provides environmental solutions to and collaborates with its customers in helping them achieve their sustainability goals. To learn more about WM and the company's sustainability progress and solutions, visit Sustainability.WM.com. Please email
About WM
WM is a corporate YouTube channel for WM, North America's environmental solutions company, formerly known as Waste Management and headquartered in Houston, Texas. The channel posts short safety tips, recycling explainers, company stories, and employee 'Day In The Life' features, with about 18 uploads in the past year. Its audience is likely made up of customers, municipal stakeholders, and people interested in recycling and sustainability; this is an estimate based on the channel's subject matter.
Recent videos include brand collaborations such as WM x Starbucks, Marucci Sports & WM, and Mraz Family Farms + WM, which are produced by WM rather than independent sponsors. The channel shows a median of about 645 views per video and roughly 23,600 subscribers. Brands wanting a sustainability tie-in can use this as a benchmark; compared with paid ads at $10 to $30 CPM, a sponsored integration here would cost $20 to $35 per 1,000 median views, although the company does not appear to accept third-party sponsorships.
Written from WM's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. WM can edit or remove this page at any time.
Questions about WM
How much does WM charge for a sponsored video?
No third-party sponsorships were found on the WM channel. Based on the channel's median of 645 views, a hypothetical integration would be priced around $150 to $250 per video under the Starbooked rate rule, though the company's own brand collaborations are not offered as paid creator deals.
What does WM post about on YouTube?
WM posts short safety tips about disposing of batteries, paint, propane tanks, and pool chemicals, along with recycling explainers, employee features, and sponsorship showcases such as its WM Phoenix Open coverage. Most videos run under two minutes.
How do I contact WM for a brand deal?
The channel lists wmcares@wm.com for customer concerns. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked, though WM is a corporate channel rather than an independent creator.
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Swachh Bharat Urban@swachhbharaturban3672 · IN | urban sanitationgovernment campaigns | 35k | 542 | $150–250 | 12 |