Waterfront Toronto
Waterfront Toronto (@waterfronttoronto), a Toronto-based public revitalization corporation, publishes waterfront development videos to about 6,470 subscribers, with median views near 976 and roughly 27 uploads a year. Rates run $150 to $250 per video for sponsored work, which would be a poor fit for this channel's audience.
Civic-minded audience following Toronto's largest waterfront project
- Median of 976 views per video across 30 recent uploads
- Top video, Toronto's New Island, reached about 70,267 views
- Mostly organic civic content with no sponsorships to date
Brand fit report
Content
- Formats
- project explainer episodes, construction timelapses, open house recordings, artist and design feature videos
- Tone
- informative, civic
- Language
- English
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- 1 to 3 minutes, with occasional long open house recordings
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content covers government-backed infrastructure, housing and transit policy, with no sensitive material seen in the recent titles, such as 'Lake Shore Boulevard East Transformation'.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 6.5k | 976 | 12 |
Benchmark score: 32 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Episode 4 – The Next Wave of Sustainability · 361 views
▶Episode 3 – The Next Wave of Transit · 2.1k views
▶A Look Back at the Port Lands Transformation · 16k viewsLast three uploads, latest 3 days ago.
Created in 2001, Waterfront Toronto is the revitalization corporation leading the transformation of Toronto’s waterfront. Working with the Government of Canada, the Province of Ontario, and the City of Toronto, in partnership with Indigenous communities and the private sector, we deliver the infrastructure and development needed to unlock new housing, connect communities through transit, and create vibrant destinations. Waterfront Toronto is building complete, connected communities that support economic growth, expand housing opportunities, and enhance quality of life. Learn more: www.waterfro
About Waterfront Toronto
Waterfront Toronto is the revitalization corporation behind Toronto's waterfront transformation, working with the Government of Canada, the Province of Ontario and the City of Toronto. Its YouTube channel posts short explainer episodes, construction timelapses and project features on housing, transit, parks and flood protection, roughly two to three uploads per month.
The audience is estimated to be Toronto residents, urban planning students and civic stakeholders, with a median of 976 views per video and about 6,470 subscribers. Most content is informational rather than consumer-focused.
Sponsored integration would cost $150 to $250 per video, which works out to a CPM of $20 to $35 per 1,000 median views, compared with $10 to $30 for paid ads. This channel is best suited to public-sector or civic-minded brands rather than consumer goods.
Written from Waterfront Toronto's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Waterfront Toronto can edit or remove this page at any time.
Questions about Waterfront
How much does Waterfront Toronto charge for a sponsored video?
Based on its median of about 976 views, a sponsored integration would be priced at roughly $150 to $250 per video. That is a CPM of $20 to $35 per 1,000 views, which is higher than typical paid ad CPMs of $10 to $30.
What does Waterfront Toronto post about on YouTube?
The channel posts about the revitalization of Toronto's waterfront, covering housing, transit, parks, flood protection and public art. Recent videos include Biidaasige Park updates, the Ookwemin Minising island and Waterfront East transit.
How do I contact Waterfront Toronto for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, so check the profile for booking options before reaching out.
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