新假期 Weekend Weekly
Weekend Weekly (新假期, @weekendweekly) is the official YouTube channel of the Hong Kong lifestyle magazine Weekend Weekly, publishing Cantonese-language travel, food, shopping and leisure videos. The channel has about 91,300 subscribers and a median of 246 views per video, with roughly 21 uploads a year and a rate range of $20 to $35 per 1,000 median views.
Hong Kong lifestyle magazine channel reaching 91,000 subscribers for food, travel and shopping
- About 91,300 subscribers and 303,600 total views across 85 videos.
- Recent sponsored-style spotlights cover cosmetics, supermarkets, department stores and hotels.
- Cantonese-language content with a median duration of 87 seconds fits short-form product mentions.
Brand fit report
Content
- Formats
- magazine-style product features, shop and venue walkthroughs, sponsored product spotlights
- Tone
- informative, upbeat
- Language
- Chinese
- On camera
- No, voiceover and b-roll
- Production
- Clean, lightly edited
- Typical length
- 1 to 2 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- cosmetics and skincare, supermarket and food retail, department stores and shopping promotions, hotels, home goods
- Affiliate links
- No
Recent titles such as "萬寧 x OTO 全新黑金石墨烯系列" and "【盲盒迷必衝🔥】百佳「F」BTI盲盒公仔" are branded partner content, but the dossier shows no sponsorship disclosure in the descriptions and brands_detected is empty.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Recent titles and descriptions are lifestyle, food, shopping and venue content with no flagged material.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 24 / 100
Public rule, same for everyone. How it works.
Recent videos
▶萬寧 x OTO 全新黑金石墨烯系列！萬寧限時門市低至 19 折換購 · 1.4k views
▶直擊Chester II映匯海景2房 盡享三站三綫優勢 龐大潛在租客群推高升值潛力 · 59k views
▶【必學「無痛大廚」秘技🧑🍳】 一張紙極速變出星級廚藝！零油煙兼免洗鑊✨ · 248 viewsLast three uploads, latest 19 days ago.
《新假期》的官方頻道，大量旅遊、飲食、玩樂等等的相關影片源源不絕，請分享我們為你準備的精彩內容！ 暢遊大世界，吃喝玩樂搵節目一站式資訊平台 website: http://www.weekendhk.com/ Instagram: http://www.instagram.com/weekendweekly https://www.instagram.com/weekendweeklyjetso/ 廣告或合作查詢 weekendweekly_salesyt@nmg.com.hk 活動或採訪邀請 weekendweekly_editor@nmg.com.hk
About 新假期 Weekend Weekly
Weekend Weekly (新假期) is the YouTube channel of the Hong Kong lifestyle magazine Weekend Weekly, which publishes Cantonese-language content on food, travel, shopping and leisure. The channel posts short videos, typically under two minutes, with about 21 uploads over the past year. Its subscriber base of roughly 91,000 is concentrated in Hong Kong, with estimated viewers skewing toward adults aged 25 to 44. The channel's median view count is 246, so viewing is much lower than the subscriber total. Per the channel's own about-page and description, the team works with brands on partner content. The estimated rate is $20 to $35 per 1,000 median views, which works out to a lower cost per view than typical paid ads at $10 to $30 CPM, though reach per video is limited.
Brands in Hong Kong's cosmetics, food retail, department store and hotel sectors may find this channel useful for local promotional reach. Viewer and reach figures are estimates drawn from channel metrics, not verified audience data. Brands seeking Hong Kong lifestyle exposure should weigh the modest per-video views against the subscriber base and the magazine's editorial credibility.
Written from 新假期 Weekend Weekly's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. 新假期 Weekend Weekly can edit or remove this page at any time.
Questions about 新假期
How much does Weekend Weekly charge for a sponsored video?
The estimated rate is $20 to $35 per 1,000 median views for long-form content, so with a median of 246 views the price is roughly in the low hundreds of dollars per video, subject to the $150 to $250 minimum. Confirm current pricing directly with the channel.
What does Weekend Weekly post about on YouTube?
The channel posts Cantonese-language videos on Hong Kong food, travel, shopping, beauty and leisure. Titles include restaurant and hotel openings, weekend outing ideas, and product promotions from retailers such as MUJI and Mannings.
How do I contact Weekend Weekly for a brand deal?
The channel's description lists a sales inquiry email for advertising and collaborations. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.
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