Starbooked

WEIGHING IN

Podcast · soundcloud.com/weighingin · US · EN
Hosted by Josh Thomson, John McCarthy

Weigh In, titled Weighing In, is a daily MMA show led by former MMA world champion Josh Thomson, with John McCarthy named in the feed author. It has about 500 episodes of fight reactions, card previews and guest interviews, with a median length near 87 minutes. Estimated downloads run 8,000 to 25,000 per episode, so a host-read mid-roll is an estimated $140 to $620.

Why brands sponsor WEIGHING IN

Daily MMA commentary that reaches fight fans within hours of every UFC event

  • Roughly one or more episodes a day, so a brand can run a campaign across many placements in a single week.
  • Apple Podcasts shows 469 ratings averaging 4.6 from a show listed since 2017, signaling a durable fan base.
  • Episodes run about 87 minutes at the median, giving listeners long sessions with room for host-read mid-rolls.
Best forsports nutrition and supplementsmen's grooming and apparelbetting-adjacent and fan merchandise brands
Watch forThe feed is flagged explicit and titles are loud and clickbait-styled; no sponsors were found, so ad load and rates are untested.

Brand fit report

Content

Topics, IAB taxonomy
Sports90%
News10%
Formats
co-hosted banter, event reaction, guest interview
Tone
energetic, opinionated
Language
English
Production
Clean, edited audio
Typical length
35 to 110 minutes

Audience

Commercial intent50/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Est. downloads per episode8k–25k
Estimated, confidence 40%: Based on 469 Apple ratings (200 to 1,000 band), shifted up for a daily show with about 500 episodes, Apple listing since 2017, and a large fanbase niche, hosted on SoundCloud.
Audience asks aboutWho won and what happens next after the latest UFC cardHow fighter pay disputes with the UFC will play outWhat rules and format the new Ki MMA promotion will use
Age
15%18-24
38%25-34
29%35-44
18%45+
Gender
12%women
88%men
Countries
🇺🇸 United States68%
🇬🇧 United Kingdom8%
🇨🇦 Canada7%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the last 20 episode titles and the description name no brands.

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultlow
Drugslow
Violencemedium
Politicslow

The feed is flagged explicit and titles such as 'UFC 331 CHANGED EVERYTHING! Van-Pantoja WAR, Arman's Next & Gable Steveson KO'd' discuss combat sports violence.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 39 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence0 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks17 / 20

Recent episodes

Last six episodes from the show's feed, latest 6 days ago, a new one about every 1 days.

Tap into the expertise of former MMA world champion Josh "The Punk" Thomson as he brings you PURE MMA.
WEIGHING IN's own show description from the podcast feed

Do you make WEIGHING IN? Claim or remove this page.

About WEIGHING IN

Weighing In is a daily MMA podcast. The feed description introduces former MMA world champion Josh "The Punk" Thomson, and the feed author names John McCarthy and Josh Thomson's MMA Show. Recent episodes cover UFC card previews and instant reactions, fighter pay disputes, and interviews with fighters such as Drew Dober and Matt Brown.

The feed shows about 500 episodes, a daily cadence, and a median length near 87 minutes, with some episodes passing two hours. Apple Podcasts lists 469 ratings with a 4.6 average and marks the show explicit. Starbooked estimates 8,000 to 25,000 downloads per episode from ratings, cadence and catalog size, since the show does not publish download numbers.

No sponsors appear in the last 20 episode titles or the description. At the standard host-read mid-roll rate, an episode is an estimated $140 to $620. The show suits brands that sell to fight fans, such as supplements, apparel, grooming and fan gear, and that are comfortable with explicit-flagged content.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. WEIGHING IN can edit or remove this page at any time.

Questions about WEIGHING IN

How much does Weighing In charge for a podcast sponsorship?

Starbooked estimates a host-read mid-roll at $140 to $620 per episode, based on an estimated 8,000 to 25,000 downloads. The show publishes no rate card, so final pricing is set with the hosts.

What is Weighing In about?

Weighing In is a daily MMA show built around former MMA world champion Josh Thomson. It covers UFC event reactions, card previews, fighter pay debates and guest interviews, with episodes that often run over an hour.

How do I contact Weighing In about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked directly through Starbooked, which keeps the request, the dates and the creative brief in one place.

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