well:fair
well:fair (@wellfairfoundation) is a German nonprofit channel from Germany that posts short videos about building water wells and school sanitation in Ethiopia, Kenya and Tanzania. The channel has about 1,400 subscribers and a median of roughly 170 views per video, with several uploads a month. Sponsored integrations would cost about $4 to $8 per 1,000 median views, so roughly $150 to $250 per video.
Earnest German nonprofit content for cause-aligned water and hygiene brands
- Median of about 170 views per video across 30 recent uploads
- Roughly 1,400 subscribers, with 44 uploads in the last 365 days
- Shorts make up 62% of uploads, with a median duration of 32 seconds
Brand fit report
Content
- Formats
- short vertical clips, project updates, campaign appeals, field reports
- Tone
- earnest, informative
- Language
- German
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- under 60 seconds
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content covers development aid, hygiene and menstruation in an educational register, with no flagged material in recent titles.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 1.4k | 168 | 6 |
Benchmark score: 21 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Graberbere feiert das Flushing! · 359 views
▶Wie viel Wasser fliegt mit dir in den Urlaub? · 84 views
▶Wasser kommt bei uns ganz selbstverständlich aus dem Hahn... · 1.2k viewsLast three uploads, latest 27 days ago.
Für uns ist es unerträglich, dass Millionen Menschen weltweit keinen Zugang zu sauberem Wasser und Sanitäranlagen haben. Ihnen fehlen damit elementare Lebensgrundlagen und die Voraussetzung für Gesundheit, Bildung und eine selbstbestimmte Zukunft. Das ist menschenunwürdig. Wir verbessern die Lebensumstände der Menschen, indem wir Zugang zu Trinkwasser und Sanitäranlagen schaffen. Wir machen damit ein menschenwürdiges und selbstbestimmtes Leben möglich. Unsere Ziele erreichen wir durch den Bau von Brunnen und Sanitäranlagen für Schulen und Gemeinden – aktuell in Äthiopien, Kenia und Tansania.
About well:fair
well:fair is a German nonprofit YouTube channel run by the foundation founded by former footballer Neven Subotic. It posts short vertical videos about building wells, school toilets and handwashing stations in Ethiopia, Kenya and Tanzania, along with campaign appeals, travel reports and explainers on the UN Sustainable Development Goals. The channel publishes several clips a month, most of them under a minute.
The audience is likely small and German-speaking, made up of donors and supporters who follow the projects. These are estimates based on channel content, not verified analytics. Median views are about 170 per video, and the channel has roughly 1,400 subscribers.
Brands aligned with water, hygiene or development causes may find the channel a fit. Sponsored integrations are estimated at $4 to $8 per 1,000 median views, or about $150 to $250 per video. That is well below typical paid CPMs of $10 to $30, so a campaign here is a mission-led partnership rather than a reach buy.
Written from well:fair's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. well:fair can edit or remove this page at any time.
Questions about well:fair
How much does well:fair charge for a sponsored video?
Based on its median of about 170 views and Shorts-heavy output, an integration is estimated at roughly $150 to $250 per video. Rates are not published, so confirm the terms directly with the team.
What does well:fair post about on YouTube?
The channel posts short clips about water, sanitation and hygiene projects in Ethiopia, Kenya and Tanzania. Topics also include campaign appeals, project travel reports and explainers on the UN Sustainable Development Goals, mostly in German.
How do I contact well:fair for a brand deal?
Contact details are listed on the channel, including a public email for the foundation. Full contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.
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YouTube and other creators in water and sanitation, ranked by score.
| Creator | Niches | Followers | Median views | Rate | Score |
|---|---|---|---|---|---|
WEDC Publications@wedc | water and sanitationacademic conferences | 3.6k | 37 | $150–250 | 2 |