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What Next, published by Slate Podcasts, is a short daily news and analysis show that helps listeners make sense of current events. It has 1,000 episodes in its feed, released on weekdays, with a median episode length of about 30 minutes. Estimated downloads are roughly 20,000 to 80,000 per episode (estimated), with a rate of about $360 to $2,000 per host-read mid-roll ad, and one distinctive detail: a paid Slate Plus tier offers bonus episodes and ad-free listening.

Why brands sponsor What Next | Daily News and Analysis

A daily news show with 1,000 episodes and a loyal, politically engaged audience

  • Apple Podcasts shows 2,388 ratings with a 4.2 average, indicating an engaged listener base.
  • Weekday releases since September 2023 give sponsors steady, recurring placement.
  • Episodes run about 30 minutes, long enough for a host-read mid-roll with context.
Best forpolitical campaignsfinancial servicesnews subscriptions
Watch forHeavy political content means brands need a clear suitability policy and a neutral product fit.

Brand fit report

Content

Topics, IAB taxonomy
News and Politics70%
Business and Finance15%
Technology10%
Society and Culture5%
Formats
interview, panel discussion, narrative, bonus briefing
Tone
analytical, urgent
Language
English
Production
Studio production
Typical length
25 to 40 minutes

Audience

Commercial intent10/100
Comments asking for links, prices or where to buy
Sentiment55/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–80k
Estimated, confidence 60%: Apple Podcasts ratings count of 2,388 places the show in the 20,000 to 80,000 band, with a high Podcast Index popularity score, a daily cadence, and a large catalog since 2023 supporting the estimate.
Audience asks aboutWhat does the latest political news mean?Will the midterm elections change anything?How does the economy affect consumers?
Age
15%18-24
30%25-34
25%35-44
30%45+
Gender
45%women
55%men
Countries
🇺🇸 United States85%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
Slate Plus
Categories promoted
subscription membership
Affiliate links
No

The description promotes the Slate Plus subscription at slate.com/whatnextplus for bonus episodes and ad-free listening, with no third-party sponsor mentions found in the feed.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicshigh

Episode titles such as "How the End Times Became the Far Right's Philosophy" and "The Knockdown Dragout Fight for Max Miller's House Seat" show heavy political content, while coverage of violence is limited to news context.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 50 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence0 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 3 days ago, a new one about every 1 days.

The problem with the news right now? It’s everywhere. And each day, it can feel like we’re all just mindlessly scrolling. It’s why we created What Next. This short daily show is here to help you make sense of things. When the news feels overwhelming, we’re here to help you answer: What next? Look for new episodes every weekday morning. Get more of What Next with Slate Plus! Join for exclusive…
What Next | Daily News and Analysis's own show description from the podcast feed

Do you make What Next | Daily News and Analysis? Claim or remove this page.

About What Next | Daily News and Analysis

What Next is a daily news and analysis podcast published by Slate Podcasts and distributed through Acast. The show runs short weekday episodes, typically 25 to 40 minutes, that help listeners sort through the day's headlines, with recent episodes covering midterm elections, economics and technology. The feed lists 1,000 episodes since September 2023, and the Apple Podcasts page shows 2,388 ratings with a 4.2 average.

The show is produced by Slate and carries a Slate Plus membership offer for bonus episodes and ad-free listening, according to its feed description. Estimated audience figures, which are not published by the show, suggest roughly 20,000 to 80,000 downloads per episode, mostly US listeners interested in politics and current affairs (estimates, not verified). No third-party sponsors appear in the feed.

Estimated rates are about $360 to $2,000 per host-read mid-roll placement. Brands in financial services, political causes and news subscriptions are the best fit for this audience. Sources: the show's RSS feed, the Podcast Index and Apple Podcasts.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. What Next | Daily News and Analysis can edit or remove this page at any time.

Questions about What Next | Daily News and Analysis

How much does What Next charge for a podcast sponsorship?

Estimated rates are about $360 to $2,000 per host-read mid-roll, based on estimated downloads of 20,000 to 80,000 per episode. Final pricing depends on placement and package terms.

What is What Next about?

What Next is a short daily news and analysis podcast from Slate that helps listeners make sense of the day's headlines in about 25 to 40 minutes per weekday episode.

How do I contact What Next about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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