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What the Health? From KFF Health News

Podcast · kffhealthnews.org/what-the-health · US · EN
Hosted by Julie Rovner

What the Health? From KFF Health News is hosted by Julie Rovner, chief Washington correspondent for KFF Health News, with panels of health policy reporters. The show has 471 episodes on a weekly cadence, typically around 40 to 45 minutes. Estimated downloads are 5,000 to 25,000 per episode, with a rate of $90 to $625 per episode.

Why brands sponsor What the Health? From KFF Health News

Weekly health policy analysis for a politically engaged, older US audience

  • 471 episodes with a steady weekly cadence since 2017, with 514 Apple ratings averaging 4.6 stars.
  • Panels of reporters from The New York Times, The Washington Post and Politico give the show credibility.
  • Episodes run about 40 to 45 minutes, leaving room for a host-read mid-roll.
Best forhealth insurance and healthcare servicesmedical devices and wellness products for older adultsbrand awareness among policy-minded listeners
Watch forThe audience skews older and the show is a nonprofit newsroom product, so commercial messaging must suit a news context.

Brand fit report

Content

Topics, IAB taxonomy
Health60%
Politics30%
Business10%
Formats
panel discussion, news roundup, co-hosted banter
Tone
analytical, conversational
Language
English
Production
Clean, edited audio
Typical length
35 to 50 minutes

Audience

Commercial intent10/100
Comments asking for links, prices or where to buy
Sentiment65/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 60%: 514 Apple ratings fall in the 200 to 1,000 band (5,000 to 25,000), with a long-running weekly show, a Podcast Index popularity of 9 and a public-broadcast-affiliated host.
Audience asks aboutHow will healthcare policy change after the midterms?What are the effects of Medicaid cuts?What is happening with vaccine policy at the FDA and CDC?
Age
8%18-24
17%25-34
22%35-44
53%45+
Gender
55%women
45%men
Countries
🇺🇸 United States90%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
KFF Health News
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the show is published by KFF Health News, a nonprofit newsroom.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicshigh

Family friendly
Episode titles such as 'Trump Officials Still Delaying Funds' and 'Midterm Madness' show sustained coverage of partisan politics, though the language is measured.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 88 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks28 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

EpisodeDateLength
Early Voting Begins2026-10-1540 min
Midterm Madness2026-10-0837 min
The MAHA Metamorphosis2026-10-0143 min
Healthcare a Vague but Potent Issue for Election 20262026-09-2442 min
The Health Risks of AI2026-09-1738 min
Anger Over Health Costs Clouds Midterms2026-09-1051 min

Last six episodes from the show's feed, latest 4 days ago, a new one about every 7 days.

Join Julie Rovner, chief Washington correspondent for KFF Health News, along with top health policy reporters from The New York Times, The Washington Post, Politico and other media outlets to discuss the latest news and explain what the health is going on here in Washington, D.C.
What the Health? From KFF Health News's own show description from the podcast feed

Do you make What the Health? From KFF Health News? Claim or remove this page.

About What the Health? From KFF Health News

What the Health? From KFF Health News is a weekly podcast in which Julie Rovner, chief Washington correspondent for KFF Health News, leads discussions with health policy reporters from The New York Times, The Washington Post, Politico and other outlets. According to the feed and the show's website, the program has 471 episodes since June 2017, released about every seven days, with typical episodes running roughly 40 to 45 minutes.

Apple Podcasts lists 514 ratings with an average of 4.6 stars. Listeners are estimated, not measured, to be mostly adults aged 45 and over who follow US health policy and politics. The estimated 5,000 to 25,000 downloads per episode come from ratings volume and show age. The feed and website show no sponsors, and KFF Health News is the publisher.

At an estimated $90 to $625 per host-read mid-roll, a sponsorship buys access to an engaged policy audience. Health insurers, healthcare services and wellness brands with an older customer base are the best fit.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. What the Health? From KFF Health News can edit or remove this page at any time.

Questions about What the Health? From KFF Health News

How much does What the Health? From KFF Health News charge for a podcast sponsorship?

Rates are estimated at $18 to $25 per 1,000 downloads, which works out to roughly $90 to $625 per host-read mid-roll based on estimated audience size. Final pricing depends on the show's rate card and the terms of the booking.

What is What the Health? From KFF Health News about?

The show covers US health policy and politics in a weekly panel discussion led by Julie Rovner. Guests are health policy reporters from major national outlets, and topics include Medicaid, vaccines and healthcare costs.

How do I contact What the Health? From KFF Health News about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked.

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