What To Cook, hosted by Caro Chambers, offers weeknight recipes and cooking chat for people who do not feel like cooking. The show has 40 episodes with a weekly cadence and typical episodes running 25 to 35 minutes. Estimated downloads per episode are 20,000 to 80,000 (estimated), implying a rate of roughly $360 to $2,000 per episode.
Highly engaged cooking audience with a 4.9 Apple rating from over 1,000 listeners
- Apple Podcasts shows 1,055 ratings averaging 4.9, with 1,018 five-star reviews.
- Weekly recipe episodes give sponsors a recurring food-focused placement.
- Episodes run about 30 minutes, enough room for a host-read mid-roll.
Brand fit report
Content
- Formats
- solo monologue, interview, recipe walkthrough
- Tone
- warm, conversational
- Language
- English
- Production
- Clean, edited audio
- Typical length
- 20 to 35 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsor mentions found in the feed; the feed lists no funding links.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Feed is flagged explicit (1) but episode titles cover cooking, parenting and books with no adult or drug themes; the explicit flag is treated as a platform setting and not a content finding.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Where to listen
| Platform | Link |
|---|---|
| Website | whattocook.substack.com/podcast |
| Apple Podcasts | podcasts.apple.com/podcast/id1718114096 |
| RSS feed | api.substack.com/feed/podcast/220361.rss |
Benchmark score: 38 / 100
Public rule, same for everyone. How it works.
Recent episodes
| Episode | Date | Length |
|---|---|---|
| THE WHAT TO COOK SHOW: surf and turf summer fajitas | 2026-09-04 | 23 min |
| THE WHAT TO COOK SHOW: seared spicy tuna crunch bowls | 2026-08-28 | 25 min |
| WATCH: calabrian chili cherry tomato alla vodka | 2026-08-21 | 22 min |
| WATCH: one-pan green chile chicken and corn rice bake | 2026-08-14 | 17 min |
| WATCH: grilled bbq chicken and peach chop | 2026-08-07 | 21 min |
| publishing a book and starting kindergarten | 2026-08-05 | 15 min |
Last six episodes from the show's feed, latest 45 days ago, a new one about every 7 days.
What To Cook When You Don't Feel Like Cooking whattocook.substack.com
About What To Cook
What To Cook is a weekly podcast hosted by Caro Chambers, who is named as the author and owner in the feed. The show shares recipes and cooking conversation aimed at people who do not feel like cooking, and its website at whattocook.substack.com describes it as a companion to a Substack newsletter.
The feed lists 40 episodes with a cadence of about one episode every 7 days and a median length of roughly 30 minutes. Apple Podcasts shows 1,055 ratings with an average of 4.9. Listener figures are estimates: we estimate 20,000 to 80,000 downloads per episode based on the rating count, so audience numbers should be checked directly.
No sponsors appear in the feed, and no funding links are listed. At an estimated rate of $18 to $25 per 1,000 downloads, a host-read mid-roll would cost roughly $360 to $2,000 per episode. Food, kitchen and grocery brands are the natural fit for this show.
Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. What To Cook can edit or remove this page at any time.
Questions about What To Cook
How much does What To Cook charge for a podcast sponsorship?
Estimated rates are roughly $360 to $2,000 per host-read mid-roll episode, based on an estimated 20,000 to 80,000 downloads per episode at $18 to $25 per 1,000.
What is What To Cook about?
What To Cook, hosted by Caro Chambers, shares recipes and cooking conversation for people who do not feel like cooking. Episodes are released weekly and run about 30 minutes.
How do I contact What To Cook about sponsoring an episode?
The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.
Similar creators
Podcast and other creators in cooking, ranked by score.
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|---|---|---|---|---|---|
Good Foodpodcast · US | foodcooking | 50k | – | $360–2000 | 67 |
The Joy of Cooking Podcastpodcast · US | cookingcookbooks | 5k | – | $40–200 | 60 |
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| gardeninghome and garden | 5k | – | $40–200 | 24 | |
| cookingrecipes | 15k | – | $90–620 | 19 | |
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