Starbooked

What We Spend, published by Audacy, asks people across the country and the financial spectrum to share what they earn, want and spend over one week. The show has 28 episodes on a weekly cadence, with typical episodes running about 38 minutes. Estimated downloads are 5,000 to 25,000 per episode, with a rate of $90 to $625 per host-read mid-roll ad.

Why brands sponsor What We Spend

Reach engaged, finance-minded listeners through real household money stories

  • Long-running weekly format with 28 episodes and a stable 38-minute median length
  • Strong Apple Podcasts rating of 4.6 from 700 ratings
  • Audacy publishing backing and clean, low-profanity content
Best forpersonal finance appsbanking and savings productsbrand awareness campaigns
Watch forSeason 2 is new, and its listener base may still be rebuilding after the gap since 2025.

Brand fit report

Content

Topics, IAB taxonomy
Personal Finance70%
Society20%
Careers10%
Formats
interview, narrative, guest diary
Tone
candid, reflective
Language
English
Production
Studio production
Typical length
35 to 45 minutes

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment65/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 50%: 700 Apple ratings suggests 5,000 to 25,000 per episode, with a one-band uplift not applied because the show is older than two years, and high Podcast Index popularity and Audacy network publishing support the upper half.
Audience asks aboutHow do people with different incomes actually spend their money?How do families handle childcare, debt and savings?What does financial privilege look like in everyday life?
Age
15%18-24
35%25-34
25%35-44
25%45+
Gender
55%women
45%men
Countries
🇺🇸 United States90%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
Audacy
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; Audacy is named only as the publisher.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicsmedium

Family friendly
Episode titles such as 'Surviving DOGE' and 'I'm Obligated To Think About Privilege' touch on politics and social topics, but no explicit flag is set.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 71 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks7 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 5 days ago, a new one about every 7 days.

What We Spend is back for another season of diving into the financial questions you never get to ask. In Season 2 we’ll ask a brand new set of people from across the country and the financial spectrum to open their wallets — and their lives — and share what they make, what they want, and, for one week, what they spend. If you want to be on What We Spend, we’d love to hear from you. Write us at:…
What We Spend's own show description from the podcast feed

Do you make What We Spend? Claim or remove this page.

About What We Spend

What We Spend is a personal finance podcast published by Audacy. Each season it asks people from across the United States and across the financial spectrum to share what they earn, what they want and what they spend over one week. The feed, hosted on amperwave.net, lists 28 episodes on a weekly cadence, and typical episodes run about 38 minutes.

The show's Apple Podcasts listing shows 700 ratings with a 4.6 average, which points to an estimated 5,000 to 25,000 downloads per episode. These audience figures are estimates, not published numbers. Listeners are likely adults interested in budgeting, household finance and social questions, though the feed does not give demographic data.

No sponsors were visible in the feed. Based on the estimate, a host-read mid-roll ad would be priced at roughly $90 to $625 per episode, which suits personal finance and banking brands looking for engaged listeners.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. What We Spend can edit or remove this page at any time.

Questions about What We Spend

How much does What We Spend charge for a podcast sponsorship?

Based on an estimated 5,000 to 25,000 downloads per episode, a host-read mid-roll ad is estimated at about $90 to $625. Exact pricing must be confirmed with the show directly.

What is What We Spend about?

What We Spend is a personal finance podcast from Audacy in which guests share their income, wants and weekly spending. It covers budgeting, family finances and money attitudes across different incomes.

How do I contact What We Spend about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked.

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