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Where are they? is an episodic true crime podcast from Audioboom that raises awareness of lesser-known, unsolved missing person cases. It has 206 episodes released roughly weekly, typical episodes run about 36 minutes, and estimated downloads are 5,000 to 25,000 per episode. Host-read ads are priced at about $90 to $625 per episode.

Why brands sponsor Where are they?

Established true crime show with 200-plus episodes and a 4.1 Apple rating

  • Covers unsolved missing person cases, a serious and engaged listener topic with 514 Apple ratings.
  • Releases roughly weekly with about 36-minute episodes, giving a predictable sponsorship slot.
  • Recent special episodes on Indigenous Peoples' Day drew extended multi-part coverage.
Best fortrue crime audiencesconsumer safety productshome security and personal safety brands
Watch forViolent and disturbing subject matter may not suit every brand; keep copy respectful.

Brand fit report

Content

Topics, IAB taxonomy
True Crime85%
Documentary10%
News5%
Formats
solo monologue, narrative, special edition episodes
Tone
serious, investigative
Language
English
Production
Clean, edited audio
Typical length
30 to 50 minutes

Audience

Commercial intent20/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 60%: Apple ratings_count of 514 sits in the 200 to 1,000 band, shifted up one band for a show under five years old with 206 episodes and daily Apple updates, with a Podcast Index popularity of 8.
Audience asks aboutWhat happened to the missing person in this case?Are there new updates on this disappearance?Could I help solve a cold case from my area?
Age
15%18-24
35%25-34
28%35-44
22%45+
Gender
60%women
40%men
Countries
🇺🇸 United States85%
🇨🇦 Canada5%
🇬🇧 United Kingdom4%
Other6%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicslow

Episodes such as 'The Disappearance of Dulce Maria Alavez' and 'The Disappearance of Molly Dattilo' cover violent crime and disappearances, and the feed is not flagged explicit, though the subject matter is dark.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 90 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 7 days ago, a new one about every 7 days.

Raising awareness of lesser-known, unsolved, missing person cases. Someone out there just might know something.
Where are they?'s own show description from the podcast feed

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About Where are they?

Where are they? is an episodic true crime podcast from Audioboom that focuses on lesser-known, unsolved missing person cases. The show publishes roughly every seven days, with 206 episodes in the feed and typical runs of about 36 minutes. Its website describes the aim of raising attention to these cases and encouraging anyone with information to come forward.

The show has a 4.1 average rating from 514 Apple Podcasts ratings, according to Apple Podcasts. Listeners are estimated, not measured, at roughly 5,000 to 25,000 downloads per episode, with an audience that is likely concentrated in the United States. No sponsors are visible in the feed or episode titles.

Based on estimated downloads, a host-read ad at $18 to $25 per 1,000 estimated downloads would cost about $90 to $625 per episode. This suits brands in personal safety, home security and true crime-adjacent consumer categories.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Where are they? can edit or remove this page at any time.

Questions about Where are they?

How much does Where are they? charge for a podcast sponsorship?

Estimated host-read rates are about $90 to $625 per episode, based on an estimated 5,000 to 25,000 downloads per episode and $18 to $25 per 1,000 downloads. Final pricing depends on the agreed placement and terms.

What is Where are they? about?

Where are they? is a true crime podcast that covers lesser-known, unsolved missing person cases, aiming to bring attention to them. It releases roughly weekly episodes of about 36 minutes.

How do I contact Where are they? about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked.

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