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Dateline: True Crime Weekly

Podcast · www.nbcnews.com/datelinetcw · US · EN
Hosted by Andrea Canning

Dateline: True Crime Weekly, hosted by NBC News correspondent Andrea Canning with guests, covers the week's biggest crime stories, court proceedings and investigations. It has 159 episodes released weekly, typically about 33 minutes long. Estimated downloads are 5,000 to 25,000 per episode, with a host-read rate of $90 to $630 per episode. Its distinctive detail is courthouse and field reporting from Dateline team members.

Why brands sponsor Dateline: True Crime Weekly

Weekly courtroom and murder-case coverage from a trusted NBC News correspondent

  • Weekly episodes from NBC News with 159 episodes and a consistent cadence
  • Correspondent-led analysis of trials and investigations, with courthouse and field reporting
  • Ratings of 4.4 average on Apple Podcasts from 512 ratings
Best forbrand awareness for news-adjacent categoriespremium consumer brands seeking a serious editorial context
Watch forViolent crime content limits placement for family and lifestyle products.

Brand fit report

Content

Topics, IAB taxonomy
True Crime90%
News10%
Formats
co-hosted banter, interview, panel discussion
Tone
serious, informative
Language
English
Production
Studio production
Typical length
30 to 38 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 45%: 512 Apple ratings points to the 200 to 1,000 band, adjusted up for the show being under two years old and for the NBC News network backing, while Podcast Index popularity of 9 and weekly cadence support the upper part of the range.
Audience asks aboutWhat is the latest on ongoing murder trials?What verdicts are expected soon?How are investigations progressing in high-profile cases?
Age
15%18-24
30%25-34
25%35-44
30%45+
Gender
55%women
45%men
Countries
🇺🇸 United States85%
🇨🇦 Canada5%
🇬🇧 United Kingdom5%
🇦🇺 Australia5%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
NBC NewsDateline Premium
Categories promoted
None yet
Affiliate links
No

The description promotes Dateline Premium for an ad-free listen, and the feed carries no visible sponsor mentions in the recent titles.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultmedium
Drugslow
Violencehigh
Politicslow

Titles such as "Alleged eye drop murder" and "Plastic surgeon allegedly murders lawyer" cite homicide cases, and the show covers violent crime throughout.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 90 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 4 days ago, a new one about every 7 days.

A weekly news podcast for the true crime junkie, from the true crime experts you’ve come to trust. Every Thursday Dateline correspondent Andrea Canning and her guests dive into the biggest crime stories of the week, bringing you the latest on trials and investigations around the country. Whether she’s talking to reporters fresh from the courthouse, NBC News legal analysts or a Dateline team in…
Dateline: True Crime Weekly's own show description from the podcast feed

Do you make Dateline: True Crime Weekly? Claim or remove this page.

About Dateline: True Crime Weekly

Dateline: True Crime Weekly is a weekly NBC News podcast hosted by correspondent Andrea Canning, who discusses the biggest crime stories of the week with guests. The feed lists 159 episodes released every seven days since May 2024, with a median length of about 33 minutes. Episodes cover trial updates, investigations and legal analysis, drawing on NBC News legal analysts and the Dateline team in the field, according to the show description.

Andrea Canning is named as the host in the show description on the feed. The show is published by NBC News, and the Apple Podcasts listing shows an average rating of 4.4 from 512 ratings. Audience figures are not published, so the estimated 5,000 to 25,000 downloads per episode is an estimate based on the ratings count and show profile. Listeners are likely adults interested in true crime and court coverage.

The feed shows no visible sponsors, and the show promotes its own Dateline Premium subscription for an ad-free listen. Based on the estimated audience, a host-read mid-roll would cost roughly $90 to $630 per episode. The show suits brands seeking a serious news-adjacent environment, though its violent crime content limits fit for family products.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Dateline: True Crime Weekly can edit or remove this page at any time.

Questions about Dateline: True Crime Weekly

How much does Dateline: True Crime Weekly charge for a podcast sponsorship?

Based on an estimated 5,000 to 25,000 downloads per episode, a host-read mid-roll is estimated at roughly $90 to $630 per episode. Actual pricing is set by the show and its network.

What is Dateline: True Crime Weekly about?

It is a weekly NBC News podcast hosted by Andrea Canning that covers the week's biggest crime stories, trials and investigations, with guests from NBC News and the Dateline team.

How do I contact Dateline: True Crime Weekly about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80, and boosted shows can be booked through Starbooked.

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