Starbooked

Who Did What Now With Katie Charlwood

Podcast · www.whodidwhatnowpod.com · IE · EN
Hosted by Katie Charlwood

Who Did What Now, hosted by historian Katie Charlwood, covers overlooked and dark corners of history, from escape artists and infamous killers to wartime atrocities and forgotten reigns. The show has 243 episodes released roughly every seven days, typically 60 to 80 minutes long. Estimated 20,000 to 80,000 downloads per episode (estimated), rate about $360 to $2,000 per host-read mid-roll.

Why brands sponsor Who Did What Now With Katie Charlwood

Highly rated history series with a loyal, engaged listener base

  • 1,197 Apple ratings with a 4.8 average places it among the top-rated history podcasts listed on Apple.
  • 243 episodes released weekly since 2020 give a long, consistent back catalogue.
  • Episodes run about 70 minutes, giving sponsors room for a full host-read mid-roll.
Best forbook and education brandsstreaming and documentary launchestravel and heritage brands
Watch forDark subject matter, including genocide and murder, may not suit lifestyle or family brands.

Brand fit report

Content

Topics, IAB taxonomy
History70%
True Crime20%
Society10%
Formats
solo monologue, narrative, bonus episodes
Tone
witty, irreverent
Language
English
Production
Studio production
Typical length
60 to 80 minutes

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–80k
Estimated, confidence 70%: 1,197 Apple ratings (band 1,000 to 5,000 ratings, 20,000 to 80,000 downloads), 243 episodes since 2020, weekly cadence, iHeartPodcasts network, Podcast Index popularity 9.
Audience asks aboutWho were the major historical figures behind scandals and escapes?Which dark historical events are covered in depth?What did history leave out of textbooks?
Age
15%18-24
35%25-34
28%35-44
22%45+
Gender
55%women
45%men
Countries
🇺🇸 United States40%
🇬🇧 United Kingdom25%
🇮🇪 Ireland5%
Other30%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
iHeartPodcastsInflection
Categories promoted
None yet
Affiliate links
Yes

Feed lists no funding links beyond the website Patreon page; the description names the Inflection network and no sponsor appears in the last 20 episode titles.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicsmedium

Episode titles include 'Butcher of Men', 'The Bitch of Buchenwald' and 'The AIDS Crisis', covering murder, Nazi atrocities and the Holocaust.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 100 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 6 days ago, a new one about every 7 days.

Whoever said history was boring obviously wasn’t paying attention. Each week, join Katie Charlwood, history harlot and reader of books, as she delves into the people, places and events that make history a bit more interesting! Part of the Inflection network
Who Did What Now With Katie Charlwood's own show description from the podcast feed

Do you make Who Did What Now With Katie Charlwood? Claim or remove this page.

About Who Did What Now With Katie Charlwood

Who Did What Now is a history podcast hosted by Katie Charlwood, a historian, presenter and podcast host based in Ireland and the U.K., according to the show's website. Each episode covers parts of history that often miss textbooks, including escapes, murders, wartime crimes and forgotten figures. The feed lists 243 episodes, released about every seven days, with a median length of roughly 70 minutes.

Apple Podcasts shows 1,197 ratings with a 4.8 average, and the show is distributed by iHeartPodcasts as part of the Inflection network. Listeners are estimated, not measured, to be mostly adults aged 25 to 44, with an estimated 20,000 to 80,000 downloads per episode. Sponsor mentions were not found in the recent feed.

A host-read mid-roll at the estimated audience range would cost roughly $360 to $2,000 per episode. The show suits book publishers, education providers and documentary brands with an adult audience.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Who Did What Now With Katie Charlwood can edit or remove this page at any time.

Questions about Who Did What Now With Katie Charlwood

How much does Who Did What Now charge for a podcast sponsorship?

Based on an estimated 20,000 to 80,000 downloads per episode, a host-read mid-roll is estimated at about $360 to $2,000 per episode. Final pricing depends on the show's own terms and is not published in the feed.

What is Who Did What Now about?

Who Did What Now is a history podcast hosted by Katie Charlwood. It covers overlooked stories such as prison escapes, notorious murderers, wartime atrocities and forgotten historical figures, with episodes typically about 70 minutes long.

How do I contact Who Did What Now about sponsoring an episode?

The show's business contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

Similar creators

Podcast and other creators in history, ranked by score.

CreatorNichesEst. downloadsMedian viewsRateScore
Do Go Onpodcast · AU
comedyhistory35k–$360–1250100
British Scandalpodcast · GB
historytrue crime50k–$360–2000100
true crimehistory15k–$90–620100
Civics 101podcast
civicsamerican government50k–$360–2000100
true crimecold cases50k–$360–2000100
true crimehistory15k–$90–620100