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British Scandal

Podcast · wondery.com/shows/british-scandal · GB · EN
Hosted by Alice Levine, Matt Forde

British Scandal, produced by Audible and hosted by Alice Levine and Matt Forde, examines British political, sexual and financial scandals from Profumo to the Liz Truss premiership. The show has 296 episodes released weekly, typically 50 to 55 minutes long. Estimated downloads are 20,000 to 80,000 per episode, with a rate of $360 to $2,000 per host-read mid-roll.

Why brands sponsor British Scandal

Weekly British scandal history with a 2,387-rating Apple audience

  • Serial episodes of 45 to 55 minutes keep listeners engaged across multi-part stories.
  • Apple Podcasts shows a 4.7 average rating from 2,387 ratings.
  • Produced by Audible with a high production standard and a 296-episode archive.
Best foraudiobook and reading app campaignshistory and documentary brands
Watch forAudible already promotes its own subscription, so competitive audio brands may be excluded.

Brand fit report

Content

Topics, IAB taxonomy
History45%
Society & Culture35%
Documentary20%
Formats
narrative, co-hosted banter, serial
Tone
investigative, dramatic
Language
English
Production
Studio production
Typical length
45 to 55 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment80/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–80k
Estimated, confidence 60%: Apple ratings_count of 2,387 falls in the 1,000 to 5,000 band (20,000 to 80,000), supported by a Wondery/Audible publisher, a Podcast Index popularity of 9, 296 episodes and weekly cadence.
Audience asks aboutWho was really to blame in each scandalWhy the people involved acted as they didWhether the scandal led to lasting change
Age
10%18-24
25%25-34
25%35-44
40%45+
Gender
45%women
55%men
Countries
🇬🇧 United Kingdom70%
🇺🇸 United States15%
Other15%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
AudibleWondery
Categories promoted
audiobooks, podcast subscription
Affiliate links
No

Episode descriptions promote Audible subscriptions and the show is published by Audible, but no third-party sponsor mentions appear in the last 20 episodes.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultmedium
Drugsmedium
Violencemedium
Politicsmedium

Episode titles cover treason, the Guildford Four wrongful convictions, the Acid King drug busts and the Jade Goody and Big Brother era, and the feed is not flagged explicit.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 100 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 5 days ago, a new one about every 7 days.

In a country obsessed with gossip, the great and the good fear one thing more than any other - scandal. British scandals change the course of history. They bring down governments, overthrow the rich and cause the mighty to fall. Some are about sex, others about money. In the end, they’re all about power. But often at the heart of a scandal, there are ordinary human stories. Stories of those…
British Scandal's own show description from the podcast feed

Do you make British Scandal? Claim or remove this page.

About British Scandal

British Scandal is a weekly podcast produced by Audible and hosted by Alice Levine and Matt Forde. It covers British scandals from Profumo and Phone Hacking to the Guildford Four and the short-lived Liz Truss premiership, combining history, society and documentary storytelling in serial form. The feed lists 296 episodes with a seven-day cadence and a median length of about 51 minutes.

The show has a 4.7 average rating from 2,387 ratings on Apple Podcasts. Audience figures are estimates only: roughly 20,000 to 80,000 downloads per episode, skewing towards listeners aged 35 and over in the United Kingdom. Its own promotion covers Audible subscriptions, and no third-party sponsors appear in the last 20 episodes of the feed.

Each episode is estimated to cost $360 to $2,000 for a host-read mid-roll based on the estimated download range. This suits audiobook, reading app and history-focused brands seeking a serious, adult listener base.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. British Scandal can edit or remove this page at any time.

Questions about British Scandal

How much does British Scandal charge for a podcast sponsorship?

Based on an estimated 20,000 to 80,000 downloads per episode, a host-read mid-roll is estimated at $360 to $2,000 per episode. Final pricing depends on the agreed placement and volume.

What is British Scandal about?

British Scandal is a weekly series hosted by Alice Levine and Matt Forde examining British political, sexual and financial scandals, from Profumo to the Liz Truss premiership, with each story told over several episodes.

How do I contact British Scandal about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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