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Wild Card with Rachel Martin

Hosted by Rachel Martin

Wild Card with Rachel Martin, produced by NPR, features host Rachel Martin in weekly conversations with famous guests who answer questions drawn from a deck of cards about insecurities, dreams, grief and faith. The show has 135 episodes in its feed, releases weekly, and runs about 49 minutes. Estimated downloads are 20,000 to 80,000 per episode, with a rate of $360 to $2,000 per episode.

Why brands sponsor Wild Card with Rachel Martin

Intimate celebrity conversations from NPR with a loyal, highly rated audience

  • Apple Podcasts shows 1,107 ratings with a 4.6 average, signaling an engaged listener base.
  • Weekly episodes of roughly 49 minutes give a sponsor a steady, predictable placement.
  • NPR's Times-recognized reputation lends credibility to host-read messages.
Best forpremium lifestyle brandsbook and media launches
Watch forPremium NPR inventory is typically booked through NPR's own sales process rather than a small direct buy.

Brand fit report

Content

Topics, IAB taxonomy
Celebrity Fan/Gossip40%
Society35%
Books and Literature10%
Music15%
Formats
interview, card-prompted conversation
Tone
reflective, warm
Language
English
Production
Studio production
Typical length
35 to 55 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–80k
Estimated, confidence 60%: Apple ratings_count of 1,107 places the show in the 1,000 to 5,000 band, and NPR hosting, weekly cadence and a high Podcast Index popularity score support the upper part of that range.
Audience asks aboutWhat do well-known guests reveal about their insecurities?How do actors and authors talk about grief?What dreams and regrets do famous people share?
Age
10%18-24
25%25-34
25%35-44
40%45+
Gender
55%women
45%men
Countries
🇺🇸 United States85%
🇨🇦 Canada5%
🇬🇧 United Kingdom5%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
NPR
Categories promoted
Public radio membership
Affiliate links
Yes

The description carries an NPR+ funding link, and no sponsor mentions appear in the last 20 episode titles.

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Guests such as Danny McBride and Jesse Eisenberg suggest occasional adult language, though no explicit flag appears in the feed.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 100 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

EpisodeDateLength
Jesse Eisenberg (Encore)2026-10-1533 min
Pádraig Ó Tuama2026-10-081 h 2 min
Trixie Mattel2026-10-0150 min
Willem Dafoe2026-09-2449 min
John Dickerson2026-09-1741 min
Gillian Anderson2026-09-1046 min

Last six episodes from the show's feed, latest 4 days ago, a new one about every 7 days.

Life’s too short for small talk. Rachel gets right to the questions that matter most. Once a week, famous guests pull questions from a deck of cards and open up about the kind of stuff we all think about but rarely say out loud. Actors, authors, and thinkers are prompted to talk about everything from their insecurities and dreams to grief and God. Named one of the 10 best podcasts of 2024 by The…
Wild Card with Rachel Martin's own show description from the podcast feed

Do you make Wild Card with Rachel Martin? Claim or remove this page.

About Wild Card with Rachel Martin

Wild Card with Rachel Martin is an NPR-produced podcast in which host Rachel Martin asks well-known guests questions drawn from a deck of cards. Conversations cover insecurities, dreams, grief and faith, and the NPR website describes the show as one of the 10 best podcasts of 2024 by The New York Times.

The feed lists 135 episodes released weekly, with a median running time of about 49 minutes. Apple Podcasts shows 1,107 ratings with a 4.6 average. Listener figures are estimates, not published numbers: the show is likely reaching roughly 20,000 to 80,000 downloads per episode, with an audience skewing toward adults aged 35 and over. The feed carries an NPR+ funding link and no visible sponsor mentions.

For brands, an episode placement is estimated at $360 to $2,000 based on the rate of $18 to $25 per 1,000 downloads. This suits premium lifestyle and book or media launch campaigns that want a thoughtful, reflective context.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Wild Card with Rachel Martin can edit or remove this page at any time.

Questions about Wild Card with Rachel Martin

How much does Wild Card with Rachel Martin charge for a podcast sponsorship?

Estimated rates run about $360 to $2,000 per host-read mid-roll, based on an estimated 20,000 to 80,000 downloads per episode at $18 to $25 per 1,000.

What is Wild Card with Rachel Martin about?

It is a weekly NPR interview show in which Rachel Martin talks with famous guests who answer card-drawn questions about grief, faith, dreams and insecurities.

How do I contact Wild Card with Rachel Martin about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80, and boosted shows can be booked through Starbooked.

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