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Wine for Normal People

Hosted by Elizabeth Schneider

Wine for Normal People, hosted by Elizabeth Schneider, is a wine education show for listeners who want to enjoy wine without snobbery. It covers regions, grapes, wine legends and pairings. The show has 92 episodes on a weekly cadence, with a median length of about 48 minutes. Estimated downloads per episode are 5,000 to 25,000, with a suggested rate of $90 to $620 per episode.

Why brands sponsor Wine for Normal People

Engaged wine listeners with a 1,490-rating, nine-year archive of regional education

  • Over 90 episodes since 2015 give sponsor messages a long shelf life.
  • Apple Podcasts shows 1,490 ratings with a 4.6 average, a sign of an engaged listenership.
  • Episodes run about 48 minutes, enough room for a host-read segment that explains the product.
Best forwine accessorieswine retailers and subscriptionsfood and beverage pairing brands
Watch forAudience size is estimated from ratings, not measured downloads, so confirm numbers before committing.

Brand fit report

Content

Topics, IAB taxonomy
Food & Drink75%
Hobbies & Interests15%
Business & Finance10%
Formats
solo monologue, co-hosted discussion with guests, regional deep dive, book discussion
Tone
informal, educational
Language
English
Production
Clean, edited audio
Typical length
40 to 55 minutes

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 60%: About 1,490 Apple ratings across 92 episodes and an established show since 2015, with weekly cadence, Libsyn hosting and a Podcast Index popularity of 9.
Audience asks aboutwhich wine regions are worth exploringhow to pair wine with foodhow to choose wines without overspending
Age
10%18-24
25%25-34
30%35-44
35%45+
Gender
55%women
45%men
Countries
🇺🇸 United States60%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
Yes

The show funds itself through a Patreon back catalog link and the book is sold through Amazon and Barnes & Noble, with no sponsor mentions in the feed.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Episode titles cover wine regions, grapes and pairings with no flagged content, and the explicit flag is 0.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 100 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 5 days ago, a new one about every 7 days.

A podcast for people who like wine but not the snobbery that goes with it. I talk about wine in a fun, straightforward, normal way to get you excited about it and help you drink better, more interesting stuff. About half the shows feature guests and are informal but educational discussions between me and a passionate wine friend –they aren't interviews. All guests are personal friends or friends…
Wine for Normal People's own show description from the podcast feed

Do you make Wine for Normal People? Claim or remove this page.

About Wine for Normal People

Wine for Normal People is a wine podcast hosted by Elizabeth Schneider, who presents it as a show for people who like wine without the snobbery. According to the show website, it covers regions, grape varieties, wine legends and food pairings, with roughly half of episodes featuring informal conversations with wine friends. The feed lists 92 episodes released weekly, typically 40 to 55 minutes long. Apple Podcasts shows 1,490 ratings with a 4.6 average and the show has been listed since 2011.

Listeners are estimated, not measured, to number roughly 5,000 to 25,000 per episode, based on rating counts and show age. The audience is likely adults interested in wine and food, skewing toward listeners aged 35 and over. The show funds itself through a Patreon back catalog and book sales. No sponsors were found in the feed.

The show suits wine retailers, glassware and accessory makers, and food brands that want to reach engaged enthusiasts. Estimated sponsorship pricing is $90 to $620 per host-read mid-roll ad, based on the estimated download range.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Wine for Normal People can edit or remove this page at any time.

Questions about Wine for Normal People

How much does Wine for Normal People charge for a podcast sponsorship?

Based on an estimated 5,000 to 25,000 downloads per episode, a host-read mid-roll ad is estimated at about $90 to $620 per episode. Final pricing depends on the agreement with the host.

What is Wine for Normal People about?

It is a wine podcast hosted by Elizabeth Schneider covering wine regions, grapes, legends and food pairings in a relaxed, non-snobbish way for everyday drinkers.

How do I contact Wine for Normal People about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80, and boosted shows can be booked through Starbooked.

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