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Wraggys Beer Reviews

@wraggysbeers · GB · EN

Wraggys Beer Reviews (@wraggysbeers) is a UK channel run by a British beer reviewer who posts tasting reviews of ales, lagers, ciders and craft beers, plus supermarket beer hauls. The channel has about 6,000 subscribers and a median of roughly 290 views per video, with around 50 uploads in the past year. Sponsored integrations are estimated at $150 to $250 per video.

Why brands book Wraggys

UK beer reviewer with supermarket-focused tasting content for drinks brands

  • Median of about 286 views per video across 50 uploads in the past year
  • Average video runs about 8 minutes, giving room for a detailed product segment
  • Estimated sponsored integration cost of $150 to $250 per video, a low entry point for small brands
Best forcraft beer launchesUK retail product trialshomebrew ingredient brands
Watch forViews are low and the audience is small, so reach is limited; the channel suits niche trials more than mass awareness.

Brand fit report

Content

Topics, IAB taxonomy
Food & Drink90%
Hobbies & Interests10%
Formats
beer tasting reviews, supermarket beer hauls, event and pub visit vlogs
Tone
casual, enthusiastic
Language
English
On camera
No, voiceover and b-roll
Production
Phone, natural light
Typical length
6 to 12 minutes

Audience

Commercial intent35/100
Comments asking for links, prices or where to buy
Sentiment80/100
Positive share of 50 comments
Engagement3.7%
Likes and comments per view on recent videos
Audience asks aboutIs this beer worth buying from the supermarket?How does this beer compare to similar styles?Where can I find this new release in the UK?
Age
15%18-24
30%25-34
30%35-44
25%45+
Gender
25%women
75%men
Countries
🇬🇧 United Kingdom90%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
beer, wine, spirits, cider
Affiliate links
No

No sponsorship disclosures found in the last 50 videos; a video titled 'Pohjala Peanu Butter Banger Imperial Stout Review' notes a gifted product from @MerseyBeers, which is a gift rather than a paid sponsorship.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugsmedium
Violencelow
Politicslow

Alcohol reviews are the core content, so the channel is not suitable for family-oriented or under-18 audiences, though the content itself carries no profanity or violence in the sampled titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube6k28650

Benchmark score: 37 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers6 / 50
Activity Uploads in the last 90 days30 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest today.

Hi i am a lover of Beers Wines and Spirits and also Homebrew. I did a 5 year stint on the BWS dept at Sainsburys and grew to love my job, so much that i tasted every single real ale, lager and cider on the Dept. Over the years ive tried thousands of ales and i wish i had thought about reviews earlier, im no expert but i know what tastes good and what doesnt and not afraid to give an opinion. I also love brewing my own Wines, Ciders and Beers. If any companies would like to send me samples to review of any Beers, Lagers Wines, Homebrew or Spirits i would gladly love to review them, i like to f
Wraggys Beer Reviews's own profile description on YouTube

Are you Wraggys Beer Reviews? Claim or remove this profile.

About Wraggys Beer Reviews

Wraggys Beer Reviews, run by @wraggysbeers, is a UK YouTube channel where the creator reviews beers, lagers, ciders, wines and spirits, along with homebrewing and supermarket beer hauls. The videos are filmed without the creator on camera and typically run six to twelve minutes. A few of the recent uploads cover new releases at Tesco, Sainsbury's, Lidl, Asda and Home Bargains, and the channel's website description says the creator previously worked in the beer, wine and spirits department at Sainsbury's. This reference comes from the creator's website. The channel has about 6,000 subscribers and roughly 3.4 million lifetime views. Its audience is estimated, not measured, to be mostly UK adults interested in craft and supermarket beer.

Median views sit around 290 per video, with recent uploads ranging from under 100 to just over 1,000. Based on the rate rule, a sponsored integration is estimated at $150 to $250 per video, which works out to a CPM of $20 to $35 per 1,000 views, compared with the $10 to $30 typical for paid ads. The channel currently discloses no paid sponsorships.

Brands in the drinks sector seeking UK-focused product trials among an engaged craft beer audience should consider booking this creator.

Written from Wraggys Beer Reviews's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Wraggys Beer Reviews can edit or remove this page at any time.

Questions about Wraggys

How much does Wraggys Beer Reviews charge for a sponsored video?

The estimated rate is $150 to $250 per video, based on a median of about 286 views per video and a CPM of $20 to $35 per 1,000 views. The channel currently shows no paid sponsorships, so this figure is a estimate rather than a published price.

What does Wraggys Beer Reviews post about on YouTube?

The channel posts beer, lager, cider, wine and spirits reviews, along with UK supermarket beer hauls from Tesco, Sainsbury's, Lidl and Home Bargains. It also covers homebrewing and some pub and event visits. Most videos run six to twelve minutes.

How do I contact Wraggys Beer Reviews for a brand deal?

A contact email appears on the channel, but full contact details unlock on Starbooked for $0.80. Boosted creators can be booked directly through Starbooked, so check whether this channel is boosted before reaching out.

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