Steal This Beer, hosted by Augie Carton and John Holl, blind-tastes and dissects two beers per episode with brewers, bar owners and industry figures. The show has 100 episodes, released weekly, typically around an hour. Estimated 5,000 to 25,000 downloads per episode; sponsor rate roughly $90 to $630 per episode.
A weekly craft beer tasting show with a loyal, highly rated listener base
- 278 Apple Podcasts ratings averaging 4.7 stars across a show listed since 2015
- Weekly episodes featuring brewers and bar figures give a consistent, trusted environment
- Host-read placements fit beer, glassware, beverage and hospitality brands
Brand fit report
Content
- Formats
- interview, co-hosted tasting, industry discussion
- Tone
- knowledgeable, conversational
- Language
- English
- Production
- Clean, edited audio
- Typical length
- duration not available in feed
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsor mentions found in the feed
Suitability GARM Brand Safety Floor + Suitability
Feed carries the explicit flag set to 1 and episodes centre on alcohol tasting.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Where to listen
| Platform | Link |
|---|---|
| Website | www.stealthisbeer.com/episodes/ |
| Apple Podcasts | podcasts.apple.com/podcast/id998561915 |
| RSS feed | stealthisbeer.squarespace.com/episodes?format=rs… |
Benchmark score: 83 / 100
Public rule, same for everyone. How it works.
Recent episodes
| Episode | Date | Length |
|---|---|---|
| Episode 598 - Brian Kulbacki, Departed Soles | 2026-10-12 | – |
| Episode 597 - Greg Engert, Snallygaster 2026 Preview | 2026-10-05 | – |
| Episode 596 - Oktoberfest is Here | 2026-09-28 | – |
| Episode 595 - Wood Mott, Tributary Brewing | 2026-09-21 | – |
| Episode 594 - End of Summer Catch Up and Letters | 2026-09-14 | – |
| Episode 593 - Adam Goodwin, Charles Towne Fermentory | 2026-09-07 | – |
Last six episodes from the show's feed, latest 7 days ago, a new one about every 7 days.
Beer gurus Augie Carton (Carton Brewing) and John Holl (author of Drink Beer, Think Beer: Getting to the Bottom of Every Pint ) get to the bottom of the day’s most pressing craft beer issues with help from opinionated brewer friends, know-it-all barkeeps, and smarmy industry insiders. For each episode, Augie and John will blind-taste and dissect two beers on air (provided by that episode’s guest)…
About Steal This Beer
Steal This Beer is a weekly craft beer podcast hosted by Augie Carton of Carton Brewing and John Holl, author of Drink Beer, Think Beer. Each episode the hosts blind-taste and dissect two beers supplied by a guest, discussing current beer news, topics and styles with brewers, bar owners and industry insiders. The feed lists 100 episodes and the website at stealthisbeer.com hosts the episode archive.
Apple Podcasts shows 278 ratings averaging 4.7 stars, and the show has been listed there since 2015. Episode length is not given in the feed. Listener figures are estimates: roughly 5,000 to 25,000 downloads per episode, with an audience likely concentrated in the United States and drawn to craft beer enthusiasts and industry professionals.
No sponsors appear in the feed or episode titles. A host-read mid-roll is estimated at roughly $90 to $630 per episode, suiting craft beer, brewing equipment and beverage brands seeking a focused, adult audience.
Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Steal This Beer can edit or remove this page at any time.
Questions about Steal This Beer
How much does Steal This Beer charge for a podcast sponsorship?
Estimated host-read mid-roll rates run roughly $90 to $630 per episode, based on estimated downloads of 5,000 to 25,000 per episode. Exact rates depend on the sponsorship package.
What is Steal This Beer about?
Steal This Beer is a weekly craft beer podcast where Augie Carton and John Holl blind-taste two beers per episode and discuss beer news, styles and industry topics with guests.
How do I contact Steal This Beer about sponsoring an episode?
The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.
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