WSJ What’s News
WSJ What's News is a daily news podcast from The Wall Street Journal covering business, finance and politics. The feed lists 600 episodes, published about twice a day on weekdays and typically 14 minutes long. Estimated downloads are 30,000 to 100,000 per episode, and a host-read mid-roll is estimated at $540 to $2,500. It also runs a Saturday markets wrap-up.
Twice-daily Wall Street Journal news briefing with 4,172 Apple ratings and a business audience
- Apple Podcasts lists 4,172 ratings, and the feed publishes about twice a day on weekdays for frequent ad slots.
- Short episodes of about 14 minutes cover business, finance and markets, a setting close to professional and investor audiences.
- The Wall Street Journal brand and Podcast Index popularity of 9 point to broad reach in news.
Brand fit report
Content
- Formats
- news briefing, topic explainer, markets wrap-up
- Tone
- concise, authoritative
- Language
- English
- Production
- Studio production
- Typical length
- 10 to 17 minutes
Audience
Commercial
- Brands seen
- The Wall Street Journal
- Categories promoted
- None yet
- Affiliate links
- No
No sponsor mentions found in the feed; the publisher is The Wall Street Journal, and ads may be sold centrally by the publisher.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Titles such as 'Justice Department Steps Up Illegal-Voting Prosecutions' and 'Why Gen Z Voters Are Reconsidering Their Support for Trump' show regular political news coverage.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Where to listen
| Platform | Link |
|---|---|
| Website | www.wsj.com/podcasts/whats-news |
| Apple Podcasts | podcasts.apple.com/podcast/id152016440 |
| RSS feed | feeds.simplecast.com/BA5QWI2p |
Benchmark score: 50 / 100
Public rule, same for everyone. How it works.
Recent episodes
| Episode | Date | Length |
|---|---|---|
| What’s News in Markets: CoreWeave Selloff, Apple Milestone, Borrowing | 2026-10-17 | 6 min |
| Katie Zacharia Is Out as White House Press Secretary | 2026-10-16 | 13 min |
| AI Has an Insurance Problem | 2026-10-16 | 16 min |
| What We Know About the Engineer Accused of Bugging OpenAI Conference R | 2026-10-15 | 12 min |
| Big Banks Ride the AI Boom | 2026-10-15 | 7 min |
| The Tech Selloff Deepens | 2026-10-15 | 15 min |
Last six episodes from the show's feed, latest 2 days ago, a new one about every 1 days.
What's News brings you the biggest news of the day, from business and finance to global and political developments that move markets. Get caught up in minutes twice a day on weekdays, then take a step back with our What’s News in Markets wrap-up on Saturday and our What’s News Sunday deep dive.
About WSJ What’s News
WSJ What's News is a daily news podcast from The Wall Street Journal, listed in the News and Daily News categories on Apple Podcasts. According to the feed, it covers the biggest news of the day across business, finance, global affairs and political developments that move markets, with a Saturday markets wrap-up and a Sunday deep dive. Recent titles include 'AI Has an Insurance Problem' and 'Older Americans Are Now the Richest Age Group'.
The feed lists 600 episodes, published about twice a day on weekdays, with a median length near 14 minutes. Apple Podcasts shows 4,172 ratings with a 4.1 average. From that and the publisher's reach, Starbooked estimates 30,000 to 100,000 downloads per episode, though podcasts do not publish real figures. No sponsors are named in the feed.
Under the Starbooked rate rule, a host-read mid-roll is estimated at $540 to $2,500 per episode. It suits finance, business software and subscription brands, though advertising is likely handled by the publisher.
Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. WSJ What’s News can edit or remove this page at any time.
Questions about WSJ What’s News
How much does WSJ What's News charge for a podcast sponsorship?
Starbooked estimates a host-read mid-roll at $540 to $2,500 per episode, based on 30,000 to 100,000 estimated downloads. The Wall Street Journal publishes no rate card, so actual pricing is set by the publisher.
What is WSJ What's News about?
It is a daily news podcast from The Wall Street Journal covering business, finance and politics in short episodes, with a markets wrap-up on Saturday and a deeper Sunday episode.
How do I contact WSJ What's News about sponsoring an episode?
The show's contact email unlocks on Starbooked for $0.80, though ads on a publisher show may go through the Wall Street Journal's sales team. Boosted shows can be booked through Starbooked.
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