Starbooked

WTOP10TV (@wtop10tv) is a student-run television station based at SUNY Oswego in Oswego, New York, United States. It publishes news, sports and student productions to about 4,500 subscribers, with a median of 79 views per video. It uploads roughly 50 videos a quarter, and sponsored integrations are estimated at $150 to $250 per video.

Why brands book WTOP10TV

Reach Oswego students and county viewers through a student-run TV station

  • Averages about 340 views per video across 3,286 uploads, with a 90th percentile of 627 views.
  • Publishes about 50 videos per quarter, so sponsor messages stay visible in regular programming.
  • Only television station originating in Oswego County, according to the channel description.
Best forlocal awareness campaignsuniversity and campus-adjacent businesses
Watch forMedian views are very low (79), so reach is small and a sponsorship is better valued as underwriting than as view-based ad spend.

Brand fit report

Content

Topics, IAB taxonomy
Sports60%
News25%
Television15%
Formats
full-length live sports broadcasts, studio news bulletins, talk and sports show episodes
Tone
informational, community-focused
Language
English
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
8 to 12 minutes for shows, 30 minutes for news, up to 3 hours for live games

Audience

Commercial intent10/100
Comments asking for links, prices or where to buy
Sentiment60/100
Positive share of 50 comments
Engagement0.9%
Likes and comments per view on recent videos
Audience asks aboutgame schedules and final scoreshow to watch live broadcastslocal news coverage in Oswego County
Age
75%18-24
10%25-34
5%35-44
10%45+
Gender
50%women
50%men
Countries
🇺🇸 United States95%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos; the channel description invites businesses to underwrite programming by email.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content is campus news, sports broadcasts and student shows with no flagged titles in the last 30 videos.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube4.5k7950

Benchmark score: 33 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers2 / 50
Activity Uploads in the last 90 days30 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest today.

WTOP 10 is a fully student run, 24 hours a day, 7 days a week, television station. Originating on the SUNY Oswego campus, WTOP-10 is the only television station originating out of Oswego County. Aside from our on-campus viewership. Support a not-for-profit student run television station can get your message seen by college students. Only WTOP-10 broadcasts in Oswego County, for Oswego County. With news, original productions, and live sports (including Laker's Hockey), WTOP-10 brings in viewers both on campus and in the surrounding communities. For more information on how your business can und
WTOP10TV's own profile description on YouTube

Are you WTOP10TV? Claim or remove this profile.

About WTOP10TV

WTOP10TV is the student-run television station at SUNY Oswego, broadcasting 24 hours a day, seven days a week. The channel posts live sports from the campus, including hockey, soccer, field hockey and volleyball, alongside nightly student news, weekly talk shows and sports programs. Coverage is aimed at students and residents of Oswego County, and the channel describes itself as the only television station originating in the county.

Viewership is small. The channel has about 4,500 subscribers and a median of 79 views per video, with most uploads drawing under 100 views and live game broadcasts reaching a few hundred. Audience estimates point to college-age viewers, largely in the United States. Brands are invited to underwrite programming by email, and no sponsors appear in the recent uploads.

Rate estimates are $150 to $250 per video, which works out to well above $10 CPM on the channel's low view counts. Local businesses and campus-adjacent brands seeking community visibility should book it, while national brands chasing reach should look elsewhere.

Written from WTOP10TV's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. WTOP10TV can edit or remove this page at any time.

Questions about WTOP10TV

How much does WTOP10TV charge for a sponsored video?

Estimated sponsored integrations cost $150 to $250 per video, based on a median of 79 views. The station also invites businesses to underwrite its programming, so rates for underwriting may differ. Contact details unlock on Starbooked for $0.80.

What does WTOP10TV post about on YouTube?

WTOP10TV posts live broadcasts of SUNY Oswego sports, including hockey, soccer and volleyball, along with nightly student news and weekly talk and sports shows. Most videos are long-form, with game broadcasts running several hours.

How do I contact WTOP10TV for a brand deal?

The channel lists mike.neckers@wtop10.com for underwriting inquiries. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.

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