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吉野家 公式YouTubeチャンネル

@yoshinoyaofficial · JA

Yoshinoya Japan's official YouTube channel @yoshinoyaofficial, run by the Japanese beef bowl chain in Japan, posts TV commercials and making-of videos. It has about 24,000 subscribers and a median of roughly 65,000 views per video, with 13 uploads in the past year. Sponsored integration rate is about $150 to $250 per video because most content is Shorts.

Why brands book 吉野家

Official Yoshinoya channel: 65K median views on Shorts-led brand content

  • Median of about 65,000 views per video across 30 recent uploads
  • Shorts make up 77% of uploads, with 31-second spots drawing up to 330,000 views
  • Brand ambassador campaign videos reached 261,000 and 452,000 views in 2026
Best forfood brand awarenesscampaign amplification
Watch forThis is the brand's own channel, not an independent creator, so it fits brand amplification rather than third-party endorsement.

Brand fit report

Content

Topics, IAB taxonomy
Food & Drink70%
Brand Advertising30%
Formats
short TV commercial spots, making-of videos, brand campaign teasers
Tone
upbeat, polished
Language
Japanese
On camera
Yes, talking head
Production
Studio quality
Typical length
15 to 31 seconds for spots, about 2 minutes for making-of videos

Audience

Commercial intent40/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Engagement0.9%
Likes and comments per view on recent videos
Audience asks abouthow to order the new menu itemswhere to buy the product or the saucedetails of the current campaign and the brand ambassador
Age
15%18-24
30%25-34
25%35-44
30%45+
Gender
50%women
50%men
Countries
🇯🇵 Japan95%
LanguagesJapanese 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Brand-owned channel with commercial spots and making-of videos; no concerning titles found.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube24k65k3
X–––

Benchmark score: 58 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers50 / 50
Activity Uploads in the last 90 days3 / 30
Reach Followers on the main platform5 / 20

Recent videos

Last three uploads, latest 46 days ago.

株式会社 吉野家の公式YouTubeチャンネルです。 TVCMやメイキング映像など動画コンテンツを配信していきますのでお楽しみに! お問合せに関しましては、吉野家公式サイトよりお願いします。http://www.yoshinoya.com 【吉野家公式X】https://twitter.com/yoshinoyagyudon 【吉野家オフィシャルショップ】 http://e-shop.yoshinoya.com
吉野家 公式YouTubeチャンネル's own profile description on YouTube

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About 吉野家 公式YouTubeチャンネル

Yoshinoya's official YouTube channel @yoshinoyaofficial is run by Yoshinoya Holdings in Japan. It publishes TV commercials, campaign teasers, and making-of videos, mostly as short vertical clips. The channel has about 24,000 subscribers and about 13 uploads in the past year.

The content is produced to broadcast standard and reaches mostly Japanese viewers, estimated to be fans of the brand across age groups. Recent campaigns featuring brand ambassador Takuya Kimura drew the channel's highest views.

This channel suits food and beverage brands that want to reach Japanese audiences through campaign amplification. Median views are about 65,000, and the sponsorship rate for third-party integrations is about $150 to $250 per video, which is roughly $4 to $8 per 1,000 views, compared with $10 to $30 CPM for paid ads.

Written from 吉野家 公式YouTubeチャンネル's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. 吉野家 公式YouTubeチャンネル can edit or remove this page at any time.

Questions about 吉野家

How much does Yoshinoya Japan charge for a sponsored video?

Based on a median of about 65,000 views and mostly Shorts content, the estimated sponsored integration rate is about $150 to $250 per video. That works out to roughly $4 to $8 CPM, which compares with $10 to $30 for paid ads. Rates are estimates, not published terms.

What does Yoshinoya Japan post about on YouTube?

The channel posts TV commercials for its beef bowl menu, short campaign spots, and making-of videos. Content is in Japanese and is produced to a high standard. Most uploads are Shorts under 35 seconds.

How do I contact Yoshinoya Japan for a brand deal?

Contact details unlock on Starbooked for $0.80. This channel is run by the brand itself, so it is not a creator who takes independent deals. Boosted creators can be booked through Starbooked.