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Zodiac Speaking

Podcast · Zodiacspeaking.com · EN
Hosted by Mike Morford, Richard Grinell

Zodiac Speaking is a true crime podcast hosted by Mike Morford and Richard Grinell, covering the unsolved Zodiac Killer case through a different piece of the mystery in each episode. The show has 66 episodes released roughly every 14 days, with a median length of about 56 minutes. Estimated downloads are 2,000 to 8,000 per episode, with a rate range of $40 to $200 per episode.

Why brands sponsor Zodiac Speaking

Engaged true crime listeners following one of America's most famous unsolved cases

  • Apple Podcasts rating of 4.5 from 186 ratings, with most reviews at five stars
  • Episodes run about 56 minutes on average, giving host-read spots room to land
  • Interview episodes with investigators and a former FBI profiler add credibility to the show
Best forbrand awareness among true crime fansconsumer products suited to late-evening listeningsubscription or streaming services
Watch forViolent subject matter means sponsors should review content fit before booking.

Brand fit report

Content

Topics, IAB taxonomy
True Crime85%
Documentary10%
Interviews5%
Formats
interview, co-hosted analysis, narrative
Tone
investigative, serious
Language
English
Production
Clean, edited audio
Typical length
55 to 90 minutes for full episodes, 2 to 10 minutes for trailers

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment70/100
Estimated from titles, descriptions and engagement
Est. downloads per episode2k–8k
Estimated, confidence 45%: 186 Apple Podcasts ratings (band 50 to 200 maps to 2,000 to 8,000), a show about five years old, a 14-day cadence, and Libsyn hosting.
Audience asks aboutWhat new evidence exists in the Zodiac case?Who are the suspects and how strong are they?What do the interviews with investigators and profilers reveal?
Age
20%18-24
35%25-34
25%35-44
20%45+
Gender
35%women
65%men
Countries
🇺🇸 United States70%
🇬🇧 United Kingdom8%
🇨🇦 Canada7%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencehigh
Politicslow

Flagged for violence: the show covers murders, including the Zodiac Killer case and episodes on campus killings and Texas true crime, though the feed's explicit flag is 0.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 13 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence0 / 50
Activity Episodes in the last 90 days, weekly is full marks9 / 30
Reach Estimated downloads per episode, 20k is full marks5 / 20

Recent episodes

Last six episodes from the show's feed, latest 30 days ago, a new one about every 14 days.

Zodiac Speaking explores the infamous Zodiac Killer case which is one of America's greatest unsolved Mysteries. Hosts Mike Morford and Richard Grinell have spent thousands of hours analyzing every aspect of the Zodiac case, and in each episode of Zodiac Speaking, they explore a different piece of the mystery. Whether you are new to the Zodiac case, or well-versed in its lore, listeners are bound…
Zodiac Speaking's own show description from the podcast feed

Do you make Zodiac Speaking? Claim or remove this page.

About Zodiac Speaking

Zodiac Speaking is a true crime podcast hosted by Mike Morford and Richard Grinell, according to the feed and the show description. Each episode explores a different piece of the Zodiac Killer case, one of America's best-known unsolved mysteries, and the show also features interviews with investigators such as former FBI profiler Julia Cowley and sketch artist Michael W. Streed. The show is published by AbJack Entertainment and has 66 episodes in its feed, released about every 14 days.

Episodes are typically between 55 and 90 minutes, with short trailers for related series in between. The show has 186 ratings on Apple Podcasts with an average of 4.5 stars, listed since February 2021. Audience figures are estimates only: we estimate 2,000 to 8,000 downloads per episode, mostly US listeners interested in true crime, with a male-leaning split. No sponsors were found in the feed, so the show appears to be unsponsored so far. Based on the estimated audience, a host-read mid-roll would be priced at roughly $40 to $200 per episode, and the show suits brands targeting true crime fans rather than general consumer audiences.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Zodiac Speaking can edit or remove this page at any time.

Questions about Zodiac Speaking

How much does Zodiac Speaking charge for a podcast sponsorship?

Estimated rates are $40 to $200 per host-read mid-roll, based on an estimated 2,000 to 8,000 downloads per episode. Exact pricing should be confirmed with the show directly.

What is Zodiac Speaking about?

Zodiac Speaking is a true crime podcast hosted by Mike Morford and Richard Grinell that explores different pieces of the unsolved Zodiac Killer case in each episode, with interviews and analysis.

How do I contact Zodiac Speaking about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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