Starbooked

Zoho Payroll

@zohopayroll · IN · EN

Zoho Payroll (@zohopayroll), a payroll software channel run from India, publishes long-form walkthroughs and compliance webinars for HR and finance teams. It has about 4,180 subscribers, a median of 81 views per video, and uploads roughly weekly. Sponsored integrations are estimated at $150 to $250 per video, based on the channel's median views.

Why brands book Zoho

Reach HR and finance buyers with payroll compliance education

  • Median of 81 views per video; 90th percentile reaches 466 views
  • Recent uploads include UAE and Saudi edition walkthroughs with 400 to 970 views
  • Roughly 27 uploads in the past year across long-form and Shorts
Best forpayroll and HR softwareaccounting and compliance services
Watch forSmall audience; the channel is run by a software vendor promoting its own product, so sponsored content may read as promotional.

Brand fit report

Content

Topics, IAB taxonomy
Business70%
Technology & Computing30%
Formats
software walkthroughs, webinar recordings, customer case studies, product announcements
Tone
informational, professional
Language
English
On camera
No, voiceover and b-roll
Production
Clean, lightly edited
Typical length
4 to 20 minutes

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment70/100
Positive share of 4180 comments
Engagement0.7%
Likes and comments per view on recent videos
Audience asks abouthow to configure payroll for a specific countryhow new labour codes affect salary structureshow to file TDS and income tax returns for employees
Age
10%18-24
40%25-34
35%35-44
15%45+
Gender
35%women
65%men
Countries
🇮🇳 India45%
🇦🇪 United Arab Emirates15%
Saudi Arabia10%
🇺🇸 United States10%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
payroll software, hr software
Affiliate links
No

No sponsorship disclosures found in the last 50 videos; the channel promotes its own Zoho Payroll product.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content is corporate payroll and tax compliance education with no sensitive material seen in recent titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube4.2k817

Benchmark score: 10 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers2 / 50
Activity Uploads in the last 90 days7 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest 1 days ago.

Welcome to Zoho Payroll! Key highlights of Zoho Payroll: » Manage all statutory compliances, such as PF, ESI, PT, LWF and Statutory Bonus. » Add varied salary structure components according to the grade or designation of employees. » Bring in employees with ease and just fill in the salary details to process salaries. » Connect your HSBC and YES BANK corporate account and initiate salaries directly from our system. » Get detailed insights into your business's compliance and payouts with a wide range of reports. » Experience a high level of data security with our strict privacy policy. For
Zoho Payroll's own profile description on YouTube

Are you Zoho Payroll? Claim or remove this profile.

About Zoho Payroll

Zoho Payroll is the official YouTube channel of Zoho's payroll software, based in India, with about 4,180 subscribers and 20.9 million lifetime views. It publishes product walkthroughs, country edition tutorials for the UAE, Saudi Arabia, Qatar and other markets, and multi-session webinars on labour codes, income tax and ESOPs. Most content is in English and aimed at payroll managers and HR teams.

The audience is estimated to be mostly professionals in India and the Gulf, with a median view count of 81 per video and a 90th percentile around 466. Viewers appear to be existing or prospective payroll administrators looking for compliance answers. Some recent videos, such as the UAE walkthrough, reached several hundred views.

Sponsored integrations are estimated at $150 to $250 per video, based on the channel's median views at $20 to $35 per 1,000 views for long-form content. That is a low CPM compared with typical paid ads at $10 to $30, so brands with a small budget and a B2B message may find it efficient. It suits payroll, HR and accounting software brands looking for a focused professional audience.

Written from Zoho Payroll's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Zoho Payroll can edit or remove this page at any time.

Questions about Zoho

How much does Zoho Payroll charge for a sponsored video?

Based on the channel's median of 81 views, a sponsored integration is estimated at $150 to $250 per video, the Starbooked minimum. Rates are estimates from public data, not a published price list, so confirm terms directly with the creator.

What does Zoho Payroll post about on YouTube?

Zoho Payroll posts product walkthroughs for different country editions, customer case studies, and multi-part webinars on payroll compliance, labour codes, income tax and ESOP accounting. Most videos are between 4 and 20 minutes long and aimed at HR and finance professionals.

How do I contact Zoho Payroll for a brand deal?

Contact details unlock on Starbooked for $0.80. Creators who are boosted on Starbooked can be booked through Starbooked directly.

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