Starbooked

100 пил (@100пил-и1ж), a Russian-language power tool and finishing channel with roughly 14,100 subscribers and about 4,100 median views per video. The channel posts reviews, masterclasses and product news on paint sprayers, Festool, Wagner and Mirka equipment. Uploads have stopped since 2021, and the indicative rate is $150 to $250 per video.

Why brands book 100

Russian-speaking painting and power tool reviewers with 14,100 subscribers

  • Median views sit around 4,100 per video, with a p90 near 10,100 on the strongest uploads.
  • Long-form reviews average about 7 minutes, giving tools room for real working demonstrations.
  • Audience is concentrated in Russia and is built around hands-on trade use and purchase research.
Best forprofessional painting equipmentpower tool and abrasive brandsRussian-market distribution
Watch forNo uploads in over four years, so the audience may be largely inactive.

Brand fit report

Content

Topics, IAB taxonomy
Hobbies & Interests60%
Home & Garden40%
Formats
product review, tutorial, unboxing
Tone
technical, informative
Language
Russian
On camera
No, voiceover and b-roll
Production
Clean, lightly edited
Typical length
4 to 8 minutes

Audience

Commercial intent60/100
Comments asking for links, prices or where to buy
Sentiment75/100
Positive share of 30 comments
Engagement2.1%
Likes and comments per view on recent videos
Audience asks aboutwhich sprayer or nozzle to choosehow a specific tool performs in real workwhere to buy the featured product
Age
15%18-24
35%25-34
30%35-44
20%45+
Gender
20%women
80%men
Countries
Russia85%
LanguagesRussian 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
painting equipment, power tools, abrasives
Affiliate links
No

No sponsorship disclosures found in the last 50 videos; several reviews link directly to the channel's own online store.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Technical tool reviews and workshop demonstrations with no flagged content in the recent titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube14k4.1k0
Instagram–––

Benchmark score: 39 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers36 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform3 / 20

Recent videos

Last three uploads, latest 1765 days ago.

Обзоры, мастер-классы, свободные размышления об инструментах, материалах, новинках. Сервис-видео. Занимаемся бензо и электроинструментами с 1991 года. Наш сайт 100pil.ru Инстаграмм https://www.instagram.com/100pil
100 пил's own profile description on YouTube

Are you 100 пил? Claim or remove this profile.

About 100 пил

100 пил is a Russian-language YouTube channel run by a company that has sold power and finishing tools since 1991. It publishes reviews, masterclasses and new-product videos on paint sprayers, Festool and Wagner equipment, Mirka abrasives and related trade supplies. The channel's catalogue is long-form, typically 4 to 8 minutes per video, and it has not posted since 2021.

Based on public channel data, the audience is likely made up of tradespeople and serious DIY renovators, mostly in Russia. Audience age and gender figures are estimates, not platform-verified data. Average views of roughly 4,100 per video are modest, but the channel has a loyal niche following.

A sponsored integration would cost about $150 to $250 per video, based on a rate of $20 to $35 per 1,000 median views. That compares with a typical paid-ad CPM of $10 to $30, so the cost is higher per thousand views but buys trusted, product-specific context. Brands in painting and finishing tools who want Russian-speaking professional buyers should consider this channel.

Written from 100 пил's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. 100 пил can edit or remove this page at any time.

Questions about 100

How much does 100 пил charge for a sponsored video?

Based on median views of about 4,100, a sponsored integration is estimated at $150 to $250 per video. That is roughly $20 to $35 per 1,000 median views, the standard long-form range on Starbooked. Final pricing depends on the brief and usage rights.

What does 100 пил post about on YouTube?

The channel posts reviews and demonstrations of painting equipment, power tools and abrasives, along with product news and masterclasses. Recent long-form videos cover Wagner paint sprayers, Festool and Mirka products. Its last upload was in 2021.

How do I contact 100 пил for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.

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