Starbooked

480 World (@480world) is a US record label and independent media channel, based in Phoenix, Arizona, that posts music releases, live clips and political and cultural commentary. The channel has about 12,400 subscribers and a median of 311 views per video, with roughly 50 uploads in the last 90 days, mostly short clips. Sponsored integration rate: $150 to $250 per video.

Why brands book 480

Phoenix hip hop channel reaching engaged 18 to 34 viewers with clips and music

  • About 12,400 subscribers and a 3.2% engagement rate on recent uploads
  • Roughly 50 uploads in 90 days keeps the feed active
  • Median 311 views per video, so budget for modest reach
Best formusic release promotionlocal Arizona campaigns
Watch forMedian views are low and content is political and explicit, so brand safety review is needed.

Brand fit report

Content

Topics, IAB taxonomy
Hip Hop Music45%
News and Politics30%
Live Events15%
Entertainment News10%
Formats
YouTube Shorts clips, official audio releases, short commentary clips
Tone
casual, opinionated
Language
English
On camera
No, voiceover and b-roll
Production
Phone, natural light
Typical length
under 60 seconds

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment50/100
Positive share of 30 comments
Engagement3.2%
Likes and comments per view on recent videos
Audience asks aboutwho is performing and whenwhat the release is calledwhat the political clip is about
Age
45%18-24
35%25-34
12%35-44
8%45+
Gender
35%women
65%men
Countries
🇺🇸 United States80%
🇦🇺 Australia5%
🇬🇧 United Kingdom3%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultlow
Drugsmedium
Violencelow
Politicshigh

Recent titles include explicit artist collaborations and heated political commentary, such as 'Abdul El-Sayed BLASTS Mike Rodgers for supporting Flock #flockcameras #flock'.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube12k31150

Benchmark score: 36 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers3 / 50
Activity Uploads in the last 90 days30 / 30
Reach Followers on the main platform2 / 20

Recent videos

Last three uploads, latest 25 days ago.

Record label & independent media company. | 🌵Founded in Phoenix, AZ | Jan. 2020 | Brisbane, Australia | Los Angeles Reposts, uploads and promo: Blake.s.mccowanmartin@gmail.com Takedown requests: blake.s.mccowanmartin@gmail.com
480 World's own profile description on YouTube

Are you 480 World? Claim or remove this profile.

About 480 World

480 World (@480world) is a record label and independent media company that operates from Phoenix, Arizona. The channel posts hip hop releases, live performance clips from Arizona venues and short political and cultural commentary, mostly as YouTube Shorts under a minute. It has about 12,400 subscribers and about 3.5 million lifetime views.

The audience is estimated to skew toward viewers aged 18 to 34 in the United States, with a male majority. These figures are estimates based on channel content and have not been verified by the creator. The channel shows no sponsorship disclosures in recent uploads.

Rates run $150 to $250 per video. Because median views are around 311, the effective CPM is $20 to $35 per 1,000 views for long-form and $4 to $8 for Shorts-heavy output, which is comparable with or above typical paid ad CPMs of $10 to $30. Best suited to music and entertainment brands willing to accept edgier content.

Written from 480 World's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. 480 World can edit or remove this page at any time.

Questions about 480

How much does 480 World charge for a sponsored video?

480 World typically charges $150 to $250 per sponsored video, based on a median of about 311 views. Rates are estimates from public channel data and may change based on the integration format requested.

What does 480 World post about on YouTube?

480 World posts hip hop music releases, live clips from Arizona venues, and short commentary on politics and culture. Most uploads are YouTube Shorts under a minute, and the channel uploads roughly 50 videos in a typical 90-day period.

How do I contact 480 World for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked directly through Starbooked, so you can see the listed email address after unlocking the profile.

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