Starbooked

As It Happens

Podcast · www.cbc.ca/aih · CA · EN
Hosted by Nil Köksal, Chris Howden

As It Happens, produced by CBC, is a daily news program hosted by Nil Köksal and Chris Howden that interviews people at the centre of major stories. It runs 244 episodes, Monday to Friday, with a typical length of about 60 minutes. Estimated downloads per episode are 20,000 to 80,000, with a rate of $360 to $2,000 per host-read mid-roll ad.

Why brands sponsor As It Happens

Daily Canadian news interviews with an engaged, established national audience

  • Monday to Friday episodes of about an hour let a brand reach listeners every weekday.
  • Apple Podcasts shows 375 ratings averaging 4.5 stars, with 292 five-star reviews.
  • The show has run since 2006 and carries the CBC name, a trusted national broadcaster.
Best forbrand awareness among Canadian news audiencesfinancial services and professional services
Watch forHard news content may limit fit for lifestyle or playful product campaigns.

Brand fit report

Content

Topics, IAB taxonomy
News and Politics60%
Law, Government and Politics15%
Society15%
Sports5%
Health5%
Formats
interview, news segment, co-hosted banter
Tone
urgent, witty
Language
English
Production
Studio production
Typical length
50 to 60 minutes

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–80k
Estimated, confidence 60%: 375 Apple Podcasts ratings with a 4.5 average, a CBC publisher on a daily cadence, 244 episodes, a high-production national broadcaster hosting platform, and Podcast Index popularity 9.
Audience asks aboutWhat is the latest on major breaking news stories?Who are the people involved in current events?What do the upcoming political and international developments mean?
Age
10%18-24
20%25-34
20%35-44
50%45+
Gender
50%women
50%men
Countries
🇨🇦 Canada85%
🇺🇸 United States10%
Other5%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicsmedium

Episode titles cover a killing, a botched lethal injection, a cartel kidnapping and a mass shooter, and the show covers the death penalty and war crimes.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 38 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence0 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 3 days ago, a new one about every 1 days.

News that’s not afraid of fun. Meet people at the centre of the day’s most hard-hitting, hilarious and heartbreaking stories — powerful leaders, proud eccentrics and ordinary people in extraordinary circumstances. And plenty of puns too. Hosted by Nil Köksal and Chris Howden, find out why As It Happens is one of Canada’s longest-running and most beloved shows. (Ahem, we literally helped make the…
As It Happens's own show description from the podcast feed

Do you make As It Happens? Claim or remove this page.

About As It Happens

As It Happens is a daily news program produced by CBC and hosted by Nil Köksal and Chris Howden, according to the show's website and feed. It features interviews with people at the centre of the day's major stories, along with news segments and a light, witty tone. The show has 244 episodes in its feed, releases new episodes Monday to Friday, and typically runs about 60 minutes.

The show has 375 ratings on Apple Podcasts with a 4.5 average, and 292 of them are five stars. Listeners are estimated to be mostly Canadian adults, but these are estimates rather than published data. No sponsors appear in the feed, and the show is classified as high-production news content.

The show suits brands seeking Canadian news audiences, particularly financial and professional services. Estimated downloads are 20,000 to 80,000 per episode, and a host-read mid-roll ad is estimated at $360 to $2,000 per episode.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. As It Happens can edit or remove this page at any time.

Questions about As It Happens

How much does As It Happens charge for a podcast sponsorship?

Based on estimated downloads of 20,000 to 80,000 per episode, a host-read mid-roll ad is estimated at about $360 to $2,000. Final pricing depends on the terms agreed with the show.

What is As It Happens about?

As It Happens is a daily CBC news program hosted by Nil Köksal and Chris Howden. It features interviews with people involved in major news stories, with new episodes released Monday to Friday.

How do I contact As It Happens about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

Similar creators

Podcast and other creators in news, ranked by score.

CreatorNichesEst. downloadsMedian viewsRateScore
politicsnews commentary50k–$360–2000100
newscurrent affairs15k–$90–62092
businessleadership5k–$40–20088
politicscurrent affairs13k–$110–50085
politicsnew york news15k–$90–62083
politicscurrent affairs15k–$90–62079