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Newscast

Podcast · www.bbc.co.uk/programmes/p05299nl · GB · EN
Hosted by Adam Fleming, Chris Mason, Laura Kuenssberg, Paddy O'Connell

Newscast is the BBC's daily news podcast, hosted by BBC journalists Adam Fleming, Chris Mason, Laura Kuenssberg and Paddy O'Connell. It covers UK politics and the day's major news, with 1,000 episodes in the feed, daily releases and typical episodes of about 36 minutes. Estimated downloads are 50,000 to 80,000 per episode, implying a host-read rate of roughly $900 to $2,000 per episode.

Why brands sponsor Newscast

Daily BBC political briefing reaching a large, news-engaged UK audience

  • Over 1,000 episodes with daily releases keep sponsor messages in steady rotation.
  • Apple rating of 4.5 from 394 ratings signals a loyal, engaged listener base.
  • Hosted by established BBC political journalists whose credibility transfers to sponsors.
Best forfinancial servicespublic affairs and corporate reputation campaignseducation and professional services
Watch forPolitical content is high-intensity, so brands should confirm adjacency comfort before booking.

Brand fit report

Content

Topics, IAB taxonomy
News70%
Politics30%
Formats
panel discussion, interview, news analysis
Tone
authoritative, informative
Language
English
Production
Studio production
Typical length
32 to 38 minutes

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Est. downloads per episode50k–80k
Estimated, confidence 45%: Apple ratings_count of 394 falls in the 200 to 1,000 band, shifted up for a flagship BBC news show with daily cadence, 1,000 episodes, a major public broadcaster and a 2017 listing, placing it in the 1,000 to 5,000 band.
Audience asks aboutWhat is happening in UK politics this week?How will the latest political developments affect the country?What is the background to today's major international news?
Age
10%18-24
20%25-34
22%35-44
48%45+
Gender
45%women
55%men
Countries
🇬🇧 United Kingdom85%
Other15%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the description contains only BBC programme and contact links.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicshigh

Family friendly
Political coverage of the week's events, such as 'Was Zelensky Betrayed By Trump?', carries high political content, though the explicit flag is 0.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 38 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence0 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 2 days ago, a new one about every 1 days.

The BBC’s daily news podcast with episodes available Monday to Sunday at 5pm. Newscast picks the brains of BBC News experts so you're ready if someone picks yours, covering the latest news, developments in politics in Westminster and beyond. Newscast is hosted by trusted politics and news journalists including Adam Fleming, BBC Political Editor Chris Mason, Laura Kuenssberg and Paddy O'Connell.…
Newscast's own show description from the podcast feed

Do you make Newscast? Claim or remove this page.

About Newscast

Newscast is the BBC's daily news podcast, hosted by journalists Adam Fleming, Chris Mason, Laura Kuenssberg and Paddy O'Connell, according to the feed and the BBC programme page. Each weekday and weekend episode runs about 36 minutes and discusses the latest news and developments in Westminster and beyond. The feed lists 1,000 episodes, and Apple Podcasts shows a 4.5 average from 394 ratings.

The show's audience is estimated at 50,000 to 80,000 downloads per episode, a figure derived from its Apple rating count and public broadcaster profile rather than published data. Listeners are likely to be UK-based adults interested in politics and current affairs. No sponsors appear in the feed, so the show appears to run without commercial integrations.

Brands in financial services, public affairs and professional services that want credible, high-attention placement could consider this show. A host-read mid-roll would be estimated at roughly $900 to $2,000 per episode, based on the download range and the standard rate.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Newscast can edit or remove this page at any time.

Questions about Newscast

How much does Newscast charge for a podcast sponsorship?

Based on an estimated 50,000 to 80,000 downloads per episode, a host-read mid-roll would be roughly $900 to $2,000. This is an estimate from public signals, not a published rate card.

What is Newscast about?

Newscast is the BBC's daily news podcast, covering the latest news and political developments in Westminster and beyond. Hosts include Adam Fleming, Chris Mason, Laura Kuenssberg and Paddy O'Connell.

How do I contact Newscast about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked as well.

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