Starbooked

Átlátszó (@atlatszovideo) is a Hungarian investigative journalism outlet with about 63,000 subscribers, based in Hungary. It publishes Hungarian-language investigations, data journalism and documentaries. The channel posts about one video per day, median views are about 2,250, and sponsored integrations are rated $150 to $250 per video.

Why brands book Atlatszo

Hungarian investigative channel with 63,000 subscribers and high-trust public affairs audience

  • Median views of about 2,250 per video, with spikes above 150,000 on major investigations
  • Roughly 50 uploads in the last 90 days, so frequent inventory for placements
  • Sponsored integration rate of $150 to $250 per video, roughly $20 to $35 per 1,000 median views on long-form
Best forcivic and public interest campaignssustainability and environmental brandsHungarian-language awareness campaigns
Watch forPolitically charged content; many brands will avoid this context, and sponsor fit must be checked carefully.

Brand fit report

Content

Topics, IAB taxonomy
News and Politics55%
Environment20%
Business and Finance15%
Education and Documentary10%
Formats
investigative explainer videos, podcast episodes, short documentary teasers
Tone
serious, informative
Language
HU
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
under 60 seconds for Shorts, 5 to 8 minutes for long-form investigations

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment60/100
Positive share of 50 comments
Engagement2.8%
Likes and comments per view on recent videos
Audience asks aboutwho is behind the public spending describedwhat the legal or environmental consequences arewhat happens next in the ongoing investigation
Age
15%18-24
30%25-34
28%35-44
27%45+
Gender
45%women
55%men
Countries
Hungary90%
LanguagesHungarian 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos; the channel instead runs its own crowdfunding appeals for a documentary, 'Fekete por'.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicshigh

Family friendly
Videos on the Alapjogokért Központ investigation and Hungarian political figures such as Lázár János and Seszták Miklós make political content a central feature.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube63k2.3k50

Benchmark score: 47 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers4 / 50
Activity Uploads in the last 90 days30 / 30
Reach Followers on the main platform13 / 20

Recent videos

Last three uploads, latest today.

Cikkeink: https://atlatszo.hu Támogasd a munkánkat: https://atlatszo.hu/tamogatom Hogyan támogathatsz minket? Paypal: info@atlatszonet.hu Banki átutalással belföldről az Átlátszónet Alapítvány forint számlájára: 12011265-01425189-00100001 Az utalás közleményébe ezt írd: „Adomány” Banki átutalással külföldről az Átlátszónet Alapítvány devizaszámláira: IBAN (EUR): HU36120112650142518900400002 IBAN (USD) HU36120112650142518900500009 SWIFT: UBRTHUHB
Atlatszo's own profile description on YouTube

Are you Atlatszo? Claim or remove this profile.

About Atlatszo

Átlátszó (@atlatszovideo) is the video arm of the Hungarian investigative journalism outlet Átlátszó, which operates from Hungary. The channel posts investigations into public spending, corruption, environmental harm and political networks, with most content in Hungarian. Its videos mix long-form explainers with short teasers and podcast episodes.

The channel has about 63,000 subscribers and roughly 17 million lifetime views across 1,132 videos. The median video earns about 2,250 views, while major investigations reach 50,000 to 150,000. The audience is likely adult, politically engaged and concentrated in Hungary; these demographics are estimates, not platform-verified figures.

This channel suits civic, environmental and public-interest brands that want a serious, trust-oriented Hungarian audience. Sponsored integrations are rated at $150 to $250 per video, about $20 to $35 CPM versus $10 to $30 CPM for typical paid ads, so brands should weigh the editorial context carefully.

Written from Atlatszo's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Atlatszo can edit or remove this page at any time.

Questions about Atlatszo

How much does Átlátszó charge for a sponsored video?

Átlátszó's sponsored integrations are estimated at $150 to $250 per video, based on a rate of $20 to $35 per 1,000 median views for long-form content. Rates are indicative and should be confirmed directly with the creator before booking.

What does Átlátszó post about on YouTube?

Átlátszó posts Hungarian-language investigative journalism, covering public spending, corruption, environmental issues and political networks. Its content includes explainer videos, short teasers for documentaries and podcast episodes.

How do I contact Átlátszó for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check the listing to see whether this channel is available that way.

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