Starbooked

Today in Focus

Hosted by Nosheen Iqbal, Annie Kelly, Helen Pidd, Lucy Hough

Today in Focus, published by The Guardian and hosted by Nosheen Iqbal, Annie Kelly, Helen Pidd and Lucy Hough, covers daily news through reporting, analysis and personal testimony. It has 296 episodes, updated daily, with a median length of about 17 minutes. Estimated downloads are 20,000 to 50,000 per episode, with a rate of $360 to $1,250 per episode.

Why brands sponsor Today in Focus

Daily Guardian journalism reaching a large, engaged news audience every weekday

  • Published daily by The Guardian, with a 4.5 Apple rating from 809 ratings.
  • Episodes run a median of about 17 minutes, giving sponsors room for a host-read mid-roll.
  • Covers a broad range of news, from world affairs to social care and culture.
Best forbrand awareness among informed adultsfinancial services and education campaigns
Watch forHeavy news coverage of conflict and politics may not suit every brand's adjacency preferences.

Brand fit report

Content

Topics, IAB taxonomy
News70%
Politics20%
Society10%
Formats
interview, reported feature, news briefing, personal testimony
Tone
serious, informative
Language
English
Production
Studio production
Typical length
10 to 45 minutes

Audience

Commercial intent10/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–50k
Estimated, confidence 60%: 809 Apple ratings on a show listed since 2018 with daily updates, a 4.5 average, high Podcast Index popularity (9), and a major publisher, placing it in the 1,000 to 5,000 ratings band shifted for age.
Audience asks aboutWhat is happening in the news todayHow did this story developWhat does it mean for ordinary people
Age
15%18-24
25%25-34
25%35-44
35%45+
Gender
50%women
50%men
Countries
🇬🇧 United Kingdom60%
🇺🇸 United States20%
🇦🇺 Australia5%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicshigh

Episode titles cover war, executions and political conflict, such as 'Barbaric firing squad livestream ordered by Pete Hegseth' and 'Christa Pike wakes up after botched execution'.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 46 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence0 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 3 days ago, a new one about every 1 days.

Today in Focus brings you closer to the Guardian's journalism. Our award-winning morning edition hosted by Nosheen Iqbal, Annie Kelly and Helen Pidd combines on-the-ground reporting, insightful analysis and personal testimony from the people at the heart of the stories that matter, to give you a deeper understanding of the world we live in. And to make sense of a rapidly-changing news cycle, our…
Today in Focus's own show description from the podcast feed

Do you make Today in Focus? Claim or remove this page.

About Today in Focus

Today in Focus is a daily news podcast from The Guardian, presented by Nosheen Iqbal, Annie Kelly, Helen Pidd and Lucy Hough according to the show's feed and website. It combines on-the-ground reporting, analysis and personal testimony, with a companion evening edition called The Latest that summarises the day's main story in about ten minutes. The show has 296 episodes and updates daily, with a median episode length of roughly 17 minutes.

The Apple Podcasts listing shows 809 ratings and a 4.5 average, with listings since October 2018. These signals suggest an estimated 20,000 to 50,000 downloads per episode, although this is an estimate rather than a published figure. The feed contains no sponsor mentions, so the show appears to be unsponsored.

Brands seeking news-literate adults in the UK and internationally may suit this show. A host-read mid-roll at the estimated audience size would cost roughly $360 to $1,250 per episode.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Today in Focus can edit or remove this page at any time.

Questions about Today in Focus

How much does Today in Focus charge for a podcast sponsorship?

Based on an estimated 20,000 to 50,000 downloads per episode, a host-read mid-roll would cost roughly $360 to $1,250 per episode. Estimates depend on public rating signals rather than published download data.

What is Today in Focus about?

Today in Focus is a daily news podcast from The Guardian that covers major stories through reporting, analysis and personal testimony. It has 296 episodes and a companion evening edition called The Latest.

How do I contact Today in Focus about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked.

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