Starbooked

Backlisted is an episodic literary podcast, running since November 2015, that revisits out-of-print and overlooked older novels, memoirs and poetry. It has 276 episodes on a biweekly cadence, with typical episodes around 68 to 80 minutes. Estimated downloads are 5,000 to 25,000 per episode, with a host-read mid-roll rate of about $90 to $630 per episode. Its Apple Podcasts rating of 4.5 from 614 ratings is a distinctive signal of an engaged reading audience.

Why brands sponsor Backlisted

A long-running literary show with an engaged, high-rated reading audience

  • 276 episodes since 2015 give a sponsor a deep, stable back catalogue of book discussions.
  • Apple Podcasts shows a 4.5 average from 614 ratings, a sign of an attentive listener base.
  • Episodes run around 65 to 80 minutes, giving room for a host-read mid-roll with context.
Best forpublishers and bookshopsreading and stationery brandsawareness campaigns for literary products
Watch forBiweekly cadence and a rerun-heavy recent feed limit fresh-episode volume.

Brand fit report

Content

Topics, IAB taxonomy
Books and Literature90%
Arts and Culture10%
Formats
co-hosted discussion, book review, rerun
Tone
thoughtful, conversational
Language
English
Production
Clean, edited audio
Typical length
65 to 80 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 60%: 614 Apple ratings suggest the 200 to 1,000 band, shifted up one band is not applied since the show is over five years old, with 276 episodes, a long run, a Megaphone host, and a Podcast Index popularity of 9 supporting the upper part of the range.
Audience asks aboutwhich overlooked novel to read nexthow to discuss books without finishing themthe background of a forgotten author
Age
10%18-24
25%25-34
25%35-44
40%45+
Gender
50%women
50%men
Countries
🇬🇧 United Kingdom40%
🇺🇸 United States35%
🇨🇦 Canada10%
🇦🇺 Australia5%
Other10%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
Yes

The description links to patreon.com/backlisted for extra shows, which is listener funding rather than a brand sponsor, and the feed lists no sponsor mentions.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultmedium
Drugslow
Violencemedium
Politicslow

Titles cover literary fiction with mature themes, such as Beloved by Toni Morrison and Under The Volcano by Malcolm Lowry, and the feed is not flagged explicit; the content is discussion of books rather than graphic content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 76 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks14 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 13 days ago, a new one about every 14 days.

The literary podcast that has been giving new life to old books since 2015. For show notes visit backlisted.fm and get an extra two shows a month by supporting the pod at patreon.com/backlisted
Backlisted's own show description from the podcast feed

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About Backlisted

Backlisted is an episodic literary podcast that has been revisiting neglected older books since November 2015. According to its feed and website at backlisted.fm, the show features discussion of out-of-print novels, memoirs and poetry, with 276 episodes released on a biweekly schedule and typical runs of about 65 to 80 minutes.

The show is published on Megaphone and its Apple Podcasts listing carries a 4.5 average from 614 ratings. The feed and website do not name the hosts, so no individual host is profiled here. Listeners are estimated, not measured, to be mostly adults interested in classic and overlooked literature, and the estimate is based on the ratings count and the show's age and niche.

No sponsors appear in the feed, and the show is funded through a Patreon link that offers extra episodes. A host-read mid-roll is estimated at about $90 to $630 per episode, which would suit publishers, bookshops and reading brands seeking a literary audience. Source: the RSS feed, the show's website and Apple Podcasts.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Backlisted can edit or remove this page at any time.

Questions about Backlisted

How much does Backlisted charge for a podcast sponsorship?

Backlisted's estimated host-read mid-roll rate is about $90 to $630 per episode, based on estimated downloads of 5,000 to 25,000 per episode. Final pricing is set by the show and may differ.

What is Backlisted about?

Backlisted is a literary podcast that revisits overlooked older novels, memoirs and poetry. It has run since 2015, with 276 episodes and a biweekly release schedule.

How do I contact Backlisted about sponsoring an episode?

Backlisted's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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