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Basic Brewing Radio

Podcast · www.basicbrewingradio.com · EN
Hosted by James Spencer

Basic Brewing Radio is a weekly homebrewing podcast hosted by James Spencer, covering beer and mead brewing, hop samplers, interviews and food safety research. The show has 982 episodes since 2005 and releases every two weeks, with typical episodes running about 54 minutes. Estimated downloads are 2,000 to 8,000 per episode, with a rate of $40 to $200 per mid-roll read.

Why brands sponsor Basic Brewing Radio

Long-running homebrewing show with a loyal, highly rated audience since 2005

  • 982 episodes since 2005 give a deep, searchable archive that keeps attracting listeners
  • 517 Apple ratings average 4.8 stars, a strong signal of an engaged niche audience
  • Hop and ingredient samplers suit brands selling brewing supplies and ingredients
Best forhomebrew equipmenthop and malt suppliersbrewing ingredient launches
Watch forAudience size is estimated from ratings, not measured downloads, so reach is a range.

Brand fit report

Content

Topics, IAB taxonomy
Food & Drink70%
Hobbies & Interests30%
Formats
co-hosted banter, interview, tasting segment
Tone
conversational, informal
Language
English
Production
Clean, edited audio
Typical length
35 to 75 minutes

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment80/100
Estimated from titles, descriptions and engagement
Est. downloads per episode2k–8k
Estimated, confidence 60%: 517 Apple ratings with a 4.8 average, 982 episodes over about 21 years, a fortnightly cadence and a Podcast Index popularity of 9
Audience asks abouthow to brew a specific beer stylewhich hops suit a recipehow to avoid contamination or spoilage
Age
10%18-24
25%25-34
25%35-44
40%45+
Gender
25%women
75%men
Countries
🇺🇸 United States60%
🇬🇧 United Kingdom15%
🇨🇦 Canada10%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
HopsteinerCAMRA
Categories promoted
homebrew equipment, hops, beer apparel
Affiliate links
No

The website sells a Basic Brewing DVD and apparel and the episode 'Hop Sampler - Hallertau Blend, Solero, Helios' features Hopsteiner hops, but no sponsor read is visible in the last 20 titles.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
No flagged content in the feed; episode titles cover hops, beer styles and food safety research.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 74 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks14 / 30
Reach Estimated downloads per episode, 20k is full marks5 / 20

Recent episodes

Last six episodes from the show's feed, latest 12 days ago, a new one about every 14 days.

Basic Brewing Radio is a weekly chat about homebrewing - brewing the best beer and mead in the world in your own home.
Basic Brewing Radio's own show description from the podcast feed

Do you make Basic Brewing Radio? Claim or remove this page.

About Basic Brewing Radio

Basic Brewing Radio is a homebrewing podcast hosted by James Spencer, according to the show feed and basicbrewingradio.com. The show covers beer and mead brewing, hop samplers, interviews with brewers and researchers, and food safety topics. Episodes release roughly every two weeks and typically run about 54 minutes, with 982 episodes listed since July 2005.

The show holds a 4.8 average from 517 ratings on Apple Podcasts, according to the Apple listing. Listeners are likely hobby brewers, and the audience is estimated at 2,000 to 8,000 downloads per episode, a figure derived from ratings and show age rather than measured data.

Brands selling hops, malt, equipment or brewing supplies may fit the audience. The show carries no visible sponsor read in its recent feed, so a host-read mid-roll would likely cost about $40 to $200 per episode.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Basic Brewing Radio can edit or remove this page at any time.

Questions about Basic Brewing Radio

How much does Basic Brewing Radio charge for a podcast sponsorship?

Based on an estimated 2,000 to 8,000 downloads per episode, a host-read mid-roll would cost roughly $40 to $200. The rate is an estimate derived from audience signals and is not a published price.

What is Basic Brewing Radio about?

Basic Brewing Radio is a weekly homebrewing podcast hosted by James Spencer. It covers beer and mead brewing, hop samplers, brewer interviews and food safety research.

How do I contact Basic Brewing Radio about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked directly.

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