Starbooked

Behind The Glass

Hosted by Sam, Tony

Behind The Glass is an automotive podcast hosted by YouTuber Sam (SeenThroughGlass) and car dealer Tony (Gravelwood Car Sales). The show covers car industry news, new model reviews and light-hearted debates about cars. It has 360 episodes released roughly weekly, with a median length of about 53 minutes. Estimated downloads are 2,000 to 8,000 per episode, with a rate range of about $40 to $200 per episode.

Why brands sponsor Behind The Glass

Long-running weekly car talk show with a loyal UK-leaning enthusiast audience

  • 360 episodes released roughly weekly since 2017, giving a long and consistent back catalogue
  • Apple Podcasts rating of 4.8 from 243 ratings, with 225 five-star reviews
  • Co-hosted format with a car dealer and a YouTuber gives credibility with automotive buyers
Best forautomotive brands and dealerscar accessories and maintenance productsmotoring insurance and finance
Watch forAudience size is estimated from ratings, not measured downloads, and the audience skews toward the UK.

Brand fit report

Content

Topics, IAB taxonomy
Automotive85%
Business News10%
Comedy5%
Formats
co-hosted banter, industry commentary, listener Q&A
Tone
irreverent, opinionated
Language
English
Production
Clean, edited audio
Typical length
50 to 55 minutes

Audience

Commercial intent30/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Est. downloads per episode2k–8k
Estimated, confidence 60%: 243 Apple ratings over a nine-year-old show with 360 episodes, shifted to the 2,000 to 8,000 band, adjusted upward for the Podcast Index popularity of 9, Acast hosting and a weekly cadence.
Audience asks aboutWhich new cars are worth buying or avoidingIndustry news such as launches and manufacturer changesManual versus automatic and new versus old car debates
Age
15%18-24
30%25-34
30%35-44
25%45+
Gender
20%women
80%men
Countries
🇬🇧 United Kingdom70%
🇺🇸 United States10%
Other20%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Feed is not flagged explicit (explicit=0) and recent titles cover cars, reviews and industry news only.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 76 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks21 / 30
Reach Estimated downloads per episode, 20k is full marks5 / 20

Recent episodes

Last six episodes from the show's feed, latest 7 days ago, a new one about every 7 days.

Behind The Glass is an automotive podcast, hosted by automotive YouTuber, Sam (SeenThroughGlass) and car dealer, Tony (Gravelwood Car Sales). Each week they take a light hearted look and everything going on in the car world, often providing industry scoops, making outlandish statements about various cars, arguing over manual vs automatic or new vs old and generally having fun. It's like listening…
Behind The Glass's own show description from the podcast feed

Do you make Behind The Glass? Claim or remove this page.

About Behind The Glass

Behind The Glass is an automotive podcast hosted by YouTuber Sam, known as SeenThroughGlass, and car dealer Tony of Gravelwood Car Sales, according to the show's feed description. Each episode takes a light-hearted look at news from the car world, including industry scoops, outlandish opinions on particular models and debates such as manual versus automatic. The format is a co-hosted conversation with a mid-level production style.

The show has published 360 episodes since July 2017, with a roughly weekly cadence and a median episode length of about 53 minutes, according to the feed. Its Apple Podcasts listing shows 243 ratings with an average of 4.8 out of 5. Listener numbers are not published; based on the ratings count, the show is estimated at 2,000 to 8,000 downloads per episode, and its audience appears to be mainly enthusiasts in the United Kingdom.

The feed shows no sponsors. Estimated host-read rates are about $40 to $200 per episode. The show suits automotive brands, dealers and motoring services that want to reach car enthusiasts. Sources: the RSS feed, the Podcast Index and Apple Podcasts.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Behind The Glass can edit or remove this page at any time.

Questions about Behind The Glass

How much does Behind The Glass charge for a podcast sponsorship?

Based on an estimated 2,000 to 8,000 downloads per episode, a host-read mid-roll ad is estimated at about $40 to $200 per episode. Rates are estimates and are not published by the show.

What is Behind The Glass about?

Behind The Glass is a weekly automotive podcast in which hosts Sam and Tony discuss car industry news, new model reviews and light-hearted car debates in a conversational format.

How do I contact Behind The Glass about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked.

Similar creators

Podcast and other creators in automotive, ranked by score.

CreatorNichesEst. downloadsMedian viewsRateScore
automotivecomedy17k–$140–62083
automotivecar reviews50k–$360–200083
automotivecar culture5k–$40–20081
automotivecars15k–$90–62075
automotivecomedy5k–$40–20074
motorcyclesautomotive15k–$90–62072