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Smith and Sniff

Hosted by Jonny Smith, Richard Porter

Smith and Sniff is a comedy podcast hosted by TV presenter Jonny Smith and Sniff Petrol creator Richard Porter, who talk about cars and related topics. The show has 456 episodes released roughly every four days, with a median length of about 58 minutes. Estimated downloads are 8,000 to 25,000 per episode, with a host-read rate of $140 to $620 per episode.

Why brands sponsor Smith and Sniff

Established UK car comedy with 456 episodes and a highly rated audience

  • Apple Podcasts shows 174 ratings averaging 4.9 out of 5 across a long back catalogue.
  • Weekly-or-faster cadence with episodes around 58 minutes gives repeat exposure to a consistent audience.
  • Hosts Jonny Smith and Richard Porter are both named in the feed, and Jonny Smith is described as a TV presenter.
Best forautomotive brandsmotoring accessories and servicesawareness campaigns
Watch forDownload estimates are inferred from ratings, not measured, and the audience is concentrated in the UK.

Brand fit report

Content

Topics, IAB taxonomy
Automotive70%
Comedy20%
Travel10%
Formats
co-hosted banter, listener Q&A, narrative
Tone
playful, conversational
Language
English
Production
Clean, edited audio
Typical length
30 to 65 minutes

Audience

Commercial intent20/100
Comments asking for links, prices or where to buy
Sentiment80/100
Estimated from titles, descriptions and engagement
Est. downloads per episode8k–25k
Estimated, confidence 50%: 174 Apple ratings (band 200 to 1,000 suggests 5,000 to 25,000, adjusted to the lower end at 174 ratings) on an established show with 456 episodes and weekly-or-faster cadence, with no visible sponsors and a top Podcast Index popularity bucket.
Audience asks aboutWhich classic or retro car is worth buyingWhich car is the best for a particular purposeWhat the hosts are doing on their next trip or car project
Age
15%18-24
30%25-34
25%35-44
30%45+
Gender
20%women
80%men
Countries
🇬🇧 United Kingdom85%
🇺🇸 United States5%
Other10%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultlow
Drugslow
Violencelow
Politicslow

Feed carries an explicit flag and the show is marked explicit, though episode titles show no clear adult or violent themes beyond mild language.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 83 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks17 / 20

Recent episodes

EpisodeDateLength
Q&A 122 - Add lightness, remove trousers2026-10-1632 min
Is retro the future?2026-10-121 h 5 min
Q&A 121 - Peak steering wheel2026-10-0931 min
What is Aunt Bessie driving?2026-10-051 h 10 min
Q&A 120 - Jaglorean2026-10-0230 min
I met Noel Edmonds!2026-09-281 h 11 min

Last six episodes from the show's feed, latest 3 days ago, a new one about every 4 days.

TV presenter Jonny Smith and Sniff Petrol creator Richard Porter are two friends who talk about cars, and many other things. Hosted on Acast. See acast.com/privacy for more information.
Smith and Sniff's own show description from the podcast feed

Do you make Smith and Sniff? Claim or remove this page.

About Smith and Sniff

Smith and Sniff is a comedy podcast about cars and many other things, hosted by TV presenter Jonny Smith and Sniff Petrol creator Richard Porter, as described in the show's feed. The show covers classic and retro cars, road trips, car buying and listener questions, usually in a conversational, improvised style. Episodes have been released about every four days since April 2020, with a median length of around 58 minutes, according to the feed.

The show has 174 ratings on Apple Podcasts with an average of 4.9 out of 5. Listeners are estimated, not measured, to be mostly UK-based adults with an interest in motoring, with an estimated 8,000 to 25,000 downloads per episode. The feed and Apple Podcasts show no active sponsors.

The show suits automotive brands, motoring services and accessory makers. At an estimated host-read rate of $18 to $25 per 1,000 downloads, a mid-roll spot would cost roughly $140 to $620 per episode, depending on audience size.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Smith and Sniff can edit or remove this page at any time.

Questions about Smith and Sniff

How much does Smith and Sniff charge for a podcast sponsorship?

Smith and Sniff's estimated host-read rate is about $140 to $620 per episode, based on an estimated 8,000 to 25,000 downloads per episode at $18 to $25 per 1,000. These are estimates, not published rates.

What is Smith and Sniff about?

Smith and Sniff is a comedy podcast where Jonny Smith and Richard Porter talk about cars, road trips and listener questions. It has 456 episodes, released about every four days.

How do I contact Smith and Sniff about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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