BIPA (@bipatv), an Austrian drugstore chain's YouTube channel from Austria, posts German-language beauty and makeup content with about 87,900 subscribers and roughly 1,000 median views per video. It uploads around 50 videos a year, mostly short vertical clips. Sponsored integrations run about $150 to $250 per video for Shorts and $150 to $1,100 for long-form features.
Austrian drugstore beauty channel with 80 million lifetime views
- Median view count of about 1,036 per video across 30 recent uploads
- Shorts make up 70% of uploads, averaging 31 seconds
- Podcast episodes reach over 100,000 views for health topics
Brand fit report
Content
- Formats
- short-form product showcases, makeup tutorials, podcast episodes
- Tone
- upbeat, playful
- Language
- German
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- under 60 seconds
Audience
Commercial
- Brands seen
- L'Oréal ParisMax FactorNIVEAessenceGOSHMaybellineCatrice
- Categories promoted
- makeup, skincare, haircare, nail products, advent calendars
- Affiliate links
- No
Brand-named videos such as 'Max Factor Neuheiten bei BIPA' are retailer product promotion rather than disclosed sponsorships; the channel is run by the retailer BIPA itself.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Podcast episode 'Lust & Sex in der (Peri-)Menopause' covers adult health topics in a frank but non-graphic way.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 49 / 100
Public rule, same for everyone. How it works.
Recent videos
▶POV: Diese eine Freundin, die den Herbst ein bisschen zu seh · 458 views
▶Wunderschöne herbstliche Lippenkombi mit L'Oréal Paris 🤎✨ # · 723 views
▶Drogerie-Neuheiten & Trendprodukte | Magdalenas Beauty Favou · 1k viewsLast three uploads, latest today.
Willkommen auf dem BIPA YouTube-Kanal. Lass dich in Sachen Beauty & Trends inspirieren! 💕 Damit du kein Video verpasst, abonniere jetzt den BIPA YouTube Kanal. Werde auch BIPA Facebook-Fan: https://www.facebook.com/BIPA/ Folge BIPA auf Instagram: https://www.instagram.com/bipa/ Oder auf LinkedIn: https://www.linkedin.com/company/bipaparfumierengesellschaftmbh/ Impressum: https://www.bipa.at/cp/impressum
About BIPA
BIPA is the YouTube channel of the Austrian drugstore chain BIPA, according to its website. It posts German-language beauty content, mainly short vertical videos under a minute that showcase new makeup, skincare and advent calendars. Longer episodes include the Ehrlich Gesagt podcast on women's health, which has drawn over 140,000 views on single episodes.
The channel has about 87,900 subscribers and a median of roughly 1,000 views per video, with 30 recent uploads reviewed. Its audience is estimated to be mostly women aged 25 to 44 in Austria and Germany, though these shares are estimates. Viewers appear interested in drugstore product news and budget makeup looks.
Sponsored integrations are estimated at $150 to $250 per Shorts video, which is about $4 to $8 per 1,000 median views (CPM). That is below typical paid ad CPMs of $10 to $30. Brands selling affordable beauty in German-speaking Europe should consider this channel.
Written from BIPA's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. BIPA can edit or remove this page at any time.
Questions about BIPA
How much does BIPA charge for a sponsored video?
Estimated rates are $150 to $250 per Shorts video and $150 to $1,100 per long-form video, based on median views. Final pricing depends on format and scope. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.
What does BIPA post about on YouTube?
BIPA posts German-language beauty content, including drugstore product launches, makeup tutorials, advent calendar unboxings and the Ehrlich Gesagt women's health podcast. Most videos are short vertical clips under a minute.
How do I contact BIPA for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, so you can send a brief directly through the platform.
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