DINETTE (@dinette3600), a Japanese beauty channel from Japan, posts Japanese-language cosmetics and makeup Shorts that reach a median of about 4,200 views per video. The channel has roughly 5,500 subscribers and about 2 million total views, and it has not uploaded in over two years. Sponsored integrations are estimated at $150 to $250 per video, and the channel's distinctive detail is its tight focus on drugstore and Korean-style makeup tutorials.
Japanese makeup Shorts with a loyal drugstore-beauty audience
- Median of about 4,200 views per Short across the last 30 uploads
- Peak video reached about 59,000 views, showing breakout potential
- Tutorials and product reviews suit cosmetics launches for Japanese buyers
Brand fit report
Content
- Formats
- short-form product reviews, makeup tutorials, haul and first-impression clips
- Tone
- upbeat, friendly
- Language
- Japanese
- On camera
- No, voiceover and b-roll
- Production
- Phone, natural light
- Typical length
- under 60 seconds
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- cosmetics, hair care, fragrance
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Recent titles are cosmetics product reviews and makeup tutorials with no concerning content.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 51 / 100
Public rule, same for everyone. How it works.
Recent videos
▶【ダイヤモンド級ハイライト💎】 · 4.1k views
▶【絶対見て！可愛すぎるラメ見つけちゃった✨️】 · 1.4k views
▶【人気下地の限定色が想像以上に良かった💜】 · 4.6k viewsLast three uploads, latest 858 days ago.
今日なりたい「私」を叶える。 DINETTE（ディネット）はコスメ&ビューティーの動画コンテンツを通して 女の子たちの「かわいくなりたい」を応援する女の子のためのチャンネルです！ ♡チャンネル登録はこちら！ https://www.youtube.com/channel/UCeujVLdhTI9sTJdryQDP6RQ 自社ブランド【PHOEBE BEAUTY UP】のYouTubeもよろしくお願い致します♡ https://www.youtube.com/channel/UC_T_LwtFbhSgWGenGgGNSaA 他のSNSもチェックしてみて下さいね⬇ ♡instagram [DINETTE] https://www.instagram.com/dinette_inc/ [PHOEBE BEAUTY UP] https://www.instagram.com/phoebe_beautyup/ ♡web http://dinette.jp/ ♡twitter [DINETTE] https://twitter.com/dinette_inc [PHOEBE BEAUTY UP] https://twitter.com/phoebebeautyup
About DINETTE
DINETTE is a Japanese beauty channel run by DINETTE Inc., a Tokyo company, according to its website. The channel posts short-form Japanese-language content on cosmetics, makeup tutorials, and product reviews, mostly drugstore and Korean-style products. Videos are typically under a minute, with a median of about 4,200 views per upload and occasional breakout hits.
Viewers are estimated to be mostly Japanese women in their late teens to thirties, though this is an estimate from content and not verified data. The company's website describes its own beauty brands and media operations, and that work is separate from the channel itself.
Sponsored integrations are estimated at $150 to $250 per video, or about $4 to $8 per 1,000 median views on Shorts. That is roughly $4 to $8 CPM, compared with $10 to $30 CPM typical for paid ads. Brands selling affordable cosmetics in Japan should consider booking this channel.
Written from DINETTE's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. DINETTE can edit or remove this page at any time.
Questions about DINETTE
How much does DINETTE charge for a sponsored video?
DINETTE is estimated to charge between $150 and $250 per sponsored video. The estimate is based on a median of about 4,200 views per Short, priced at $4 to $8 per 1,000 views. Final rates depend on the brief and the posting schedule.
What does DINETTE post about on YouTube?
DINETTE posts short Japanese-language videos about cosmetics, makeup tutorials, and product reviews. Most clips are under a minute and focus on drugstore and Korean-style products. The channel also covers hair care and fragrance occasionally.
How do I contact DINETTE for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly. The company's website also has an inquiry form for advertising requests.
Similar creators
YouTube and other creators in japanese cosmetics, ranked by score.
| Creator | Niches | Followers | Median views | Rate | Score |
|---|---|---|---|---|---|
青井乃乃@aoinono9433 · JP | japanese fashion haulmakeup tutorials | 11k | 2.8k | $150–250 | 64 |
ISETAN BEAUTY公式@meeco1685 · JP | japanese cosmeticsdepartment store beauty | 1.3k | 1.6k | $150–250 | 53 |
BIPA@bipatv · AT | drugstore beautymakeup tutorials | 88k | 1k | $150–250 | 49 |
Maybelline New York DE@maybellinenewyorkde · DE | makeup tutorialsdrugstore beauty | 81k | 3.1k | $150–250 | 25 |
君島家チャンネル@君島家チャンネル · JP | japanese beautymakeup tutorials | 97k | 77k | $310–620 | 86 |
Martina Otte Cosmetics®@martinaottecosmetics · DE | makeup tutorialsbeauty education | 3.7k | 2.4k | $150–250 | 77 |