Blacksheepwools.com
Black Sheep Wools (@blacksheepwools), a UK yarn retailer channel in Great Britain, makes knitting and crochet tutorials, make-alongs and vlogs. It has about 15,000 subscribers and 1,684 median views per video, posting roughly 26 videos a year. Sponsored integration rate: $150 to $250 per video.
Engaged UK knitting audience for yarn, pattern and notions brands
- Median of 1,684 views per video across 337 uploads on a 15,000-subscriber channel
- Top recent release, Winter's Storey Cast On, reached 6,572 views and 228 likes
- Roughly 26 uploads in the past year, with a mid-length tutorial format that suits product demos
Brand fit report
Content
- Formats
- how-to tutorial, make-along series, shop product update, vlog
- Tone
- friendly, practical
- Language
- English
- On camera
- Yes, talking head
- Production
- Phone, natural light
- Typical length
- 4 to 8 minutes, with some longer make-along episodes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- yarn, knitting patterns, needlecraft
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; the channel promotes its own shop products, such as the Woodland Storey and Winter's Storey knit alongs.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Gentle craft content with no flagged titles or descriptions in the last 30 videos.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 15k | 1.7k | 7 |
Benchmark score: 24 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Woodland Storey Week Four - Acorns and Beech · 748 views
▶Woodland Storey Week Three: Laurel - Knitting Tips · 866 views
▶Tips for knitting Woodland Storey Week Two · 1.4k viewsLast three uploads, latest 4 days ago.
Welcome to Black Sheep Wools You Tube Channel. Here you will find our How-To tutorials, Sara's vlog and much more! We would love to hear your feedback on what you would like to see on this channel, please email your ideas to info@blacksheepwools.com. You can also visit our website and explore our huge range of yarn & needlecraft products, free patterns & accessories.
About Blacksheepwools.com
Black Sheep Wools is a UK channel run by Sara, linked to the Black Sheep Wools yarn shop, with 15,000 subscribers and 337 videos. Its content centers on knitting and crochet how-tos, make-along series such as the Cloud Along and Winter's Storey Knit Along, and occasional vlogs about projects and Rowan yarn releases. Most episodes run several minutes and are filmed with a simple, low-production setup.
The audience appears to be mostly women over 35 in the United Kingdom, based on channel descriptions and comment patterns; these are estimates. Engagement is steady rather than viral, with a median of 1,684 views and a top recent video near 16,000 views. Brands typically see the channel as a place to reach committed knitters.
Black Sheep Wools is a good fit for yarn, needlecraft and pattern brands seeking an audience that acts on tutorials. Estimated sponsored integration rates are $150 to $250 per video, roughly $20 to $35 CPM at the 1,684 median, compared with $10 CPM for typical paid ads.
Written from Blacksheepwools.com's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Blacksheepwools.com can edit or remove this page at any time.
Questions about Blacksheepwools.com
How much does Black Sheep Wools charge for a sponsored video?
The estimated sponsored integration rate is $150 to $250 per video, based on a median of 1,684 views at $20 to $35 per 1,000 views. This is a planning estimate, not a published rate card. Confirm terms directly with the creator.
What does Black Sheep Wools post about on YouTube?
The channel posts knitting and crochet tutorials, make-along series, pattern and yarn updates, and vlogs about projects. Recent series include the Woodland Storey and Winter's Storey knit alongs and the PetiteKnit Cloud Along. Videos are usually a few minutes long.
How do I contact Black Sheep Wools for a brand deal?
The channel lists info@blacksheepwools.com in its public description. Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.
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