The Knit Show with Vickie Howell
Vickie Howell (@theknitshowwithvickiehowell), based in the US, makes knitting and crochet tutorials, yarn-industry features and sponsored crafts content. The channel has about 23,400 subscribers, a median of roughly 3,300 views per video and no uploads in the last year. Sponsored integrations are estimated at $150 to $250 per video, with a working CPM of $20 to $35.
Engaged knitting and crochet audience ideal for yarn and craft brands
- Median of about 3,300 views per video across the last 30 uploads, with a p90 near 8,700
- Engagement rate of 2.7 percent, with a like rate of 2.5 percent
- Tutorial format with 8 to 25 minute videos gives products time on screen
Brand fit report
Content
- Formats
- live-stream recordings, step-by-step tutorials, product unboxings
- Tone
- friendly, instructional
- Language
- English
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- 8 to 25 minutes
Audience
Commercial
- Brands seen
- Cotton CloudsJOANN Fabrics and Craft StoresBe Sweet YarnsGleener
- Categories promoted
- yarn and fiber, craft supplies, fabric and craft retail, knitting tools
- Affiliate links
- No
The video 'What are Different Types of Cotton and How to Weave on the Cricket Loom' opens with a disclosure that it is brought to you by The Knit Show backer, Cotton Clouds.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
No flagged content; the 'RESPECT WOMEN (Public Service Announcement)' video is a positive social message.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 22 / 100
Public rule, same for everyone. How it works.
Recent videos
▶How to Crochet a Granny Square Live Class [Recording] · 1.1k views
▶How to Knit A Cabled Headband Without a Cable Needle with Vi · 3.4k views
▶Learn to Crochet a Rope Bowl | Vickie Howell for Ana Luisa · 8.7k viewsLast three uploads, latest 615 days ago.
From the host of the wildly popular, DIY "Knitty Gritty", comes the first studio quality, crowd-funded, internationally accessible knit and crochet web series. Launching in October 2017, The Knit Show with Vickie Howell will offer a binge-worthy dose of 30+ minute episodes including over 20, industry experts and superstar guests; modern, totally make-able, high quality projects in a range of levels; knitting & crochet tips and techniques; insider looks into yarn manufacturers, mills, dye houses, local yarn stores and the yarn community; pop culture-infused, informational spoofs; and focus on t
Are you The Knit Show with Vickie Howell? Claim or remove this profile.
About The Knit Show with Vickie Howell
The Knit Show with Vickie Howell is a YouTube channel run by Vickie Howell, a US-based host and designer. The channel posts knitting and crochet tutorials, live-stream recordings, yarn-industry features and short tips segments, usually in 8 to 25 minute episodes. Its last upload came in February 2025, and the channel has roughly 23,400 subscribers.
According to the channel description, the audience is made up of crafters who knit and crochet, and most viewers appear to be women over 35 in the United States, though these are estimates. Sponsored segments have featured yarn and craft brands, with about 18 percent of recent content tied to sponsors.
Brands in the yarn, fiber and craft-supply category may find the channel useful. At an estimated $150 to $250 per video, sponsored integrations work out to a CPM of $20 to $35, which compares with typical paid-ad CPMs of $10 to $30. Those are estimates based on median views, not published rates.
Written from The Knit Show with Vickie Howell's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. The Knit Show with Vickie Howell can edit or remove this page at any time.
Questions about The
How much does Vickie Howell charge for a sponsored video?
Based on a median of about 3,300 views per long-form video, a sponsored integration is estimated at $150 to $250 per video. This is a rate range computed from channel data, not a published price. Contact details unlock on Starbooked for $0.80.
What does Vickie Howell post about on YouTube?
The channel posts knitting and crochet tutorials, yarn and craft industry features, live-stream recordings and short tips segments. Videos usually run 8 to 25 minutes. Most content is aimed at hobby crafters who knit or crochet.
How do I contact Vickie Howell for a brand deal?
Contact details for this creator unlock on Starbooked for $0.80. Creators who have boosted their profile can be booked directly through Starbooked, so check whether that option is available before reaching out.
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