Bothy Threads (@bothythreadsltd), a UK cross stitch and tapestry kit brand from Great Britain, publishes how-to and collection videos for about 3,400 subscribers, with a median of roughly 5,100 views per video. Uploads have stopped since 2022, and a sponsored integration is estimated at $150 to $250 per video.
A trusted UK brand channel whose tapestry tutorial reached over 100,000 views
- Median views are about 5,100 per video, with a p90 of roughly 25,400 across 16 uploads.
- The top tutorial, How to do Tapestry, has 101,049 views and 1,441 likes.
- Engagement sits at 1.6%, with a like rate of 1.5% that suggests an engaged craft audience.
Brand fit report
Content
- Formats
- step-by-step tutorials, product collection showcases, storytime readings
- Tone
- friendly, instructional
- Language
- English
- On camera
- Yes, talking head
- Production
- Phone, natural light
- Typical length
- 4 to 9 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- needlecraft kits, embroidery threads
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content is craft tutorials and a children's-style storytime reading with no flagged material.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 3.4k | 5.1k | 0 |
Benchmark score: 51 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Basic Embroidery Stitches by Bothy Threads · 2.3k views
▶Storytime with Kate · 594 views
▶Spring Collection 2021 · 1.6k viewsLast three uploads, latest 1481 days ago.
Welcome to the Home of Happy Stitching! www.bothythreads.com info@bothythreads.com
About Bothy Threads
Bothy Threads is a UK channel run by the brand of the same name, which sells cross stitch and tapestry kits. The channel posts step-by-step tutorials on stitches, washing and framing, and product collection showcases, usually between four and nine minutes long. The channel has about 3,400 subscribers and a median of roughly 5,100 views per video. Its audience appears to be mostly UK-based adult hobbyists, though these figures are estimates and not platform-verified.
The channel has not uploaded since 2022, and no sponsorships were found in its recent videos. Its own product-led content makes it a strong fit for needlecraft and craft supply brands looking for niche, highly engaged viewers. Rates are estimated at $150 to $250 per video, which is roughly $20 to $35 per 1,000 median views, compared with the $10 to $30 CPM typical for paid ads.
Written from Bothy Threads's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Bothy Threads can edit or remove this page at any time.
Questions about Bothy
How much does Bothy Threads charge for a sponsored video?
Based on its median of about 5,100 views, a sponsored video is estimated at $150 to $250 per video. That works out to roughly $20 to $35 per 1,000 views, which is a CPM range above the $10 to $30 typical for paid ads. Rates are estimates and should be confirmed with the creator.
What does Bothy Threads post about on YouTube?
Bothy Threads posts cross stitch and tapestry tutorials, including stitch techniques, how to wash and frame finished work, and collection showcases of its kits. Videos usually run four to nine minutes. The channel has been inactive since 2022, so older tutorials make up most of the library.
How do I contact Bothy Threads for a brand deal?
The channel lists info@bothythreads.com on its page. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked directly. Confirm availability first, since the channel has not uploaded recently.
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