Cast On is a podcast hosted by Brenda Dayne that explores finding creative inspiration in everyday life, with knitting and making as recurring anchors. The show has 221 episodes since 2005, released roughly every four weeks, with a median length of about 27 minutes. Estimated downloads are 2,000 to 8,000 per episode, implying a rate of $40 to $200 per episode.
A loyal knitting and creative-practice audience across 221 episodes
- 459 Apple ratings averaging 4.7 stars signal a highly engaged listener base.
- Median episode length of about 27 minutes gives room for a full host-read.
- Clean, explicit-free content suits brands in yarn, tools, or craft supplies.
Brand fit report
Content
- Formats
- solo monologue, personal reflection
- Tone
- reflective, warm
- Language
- English
- Production
- Home recording
- Typical length
- 20 to 33 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsor mentions found in the feed.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Explicit flag is 0 and recent titles such as '215 Ease' and '216 Making' cover craft and reflection with no flagged content.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Where to listen
| Platform | Link |
|---|---|
| Website | brendadayne.substack.com/podcast |
| Apple Podcasts | podcasts.apple.com/podcast/id90253586 |
| RSS feed | api.substack.com/feed/podcast/3000967.rss |
Benchmark score: 71 / 100
Public rule, same for everyone. How it works.
Recent episodes
| Episode | Date | Length |
|---|---|---|
| 216 Making | 2026-10-16 | 25 min |
| 215 Ease | 2026-10-09 | 24 min |
| 214 Enough | 2026-10-02 | 28 min |
| 213 Fit | 2026-09-25 | 26 min |
| 212 Low Impact | 2026-09-21 | 27 min |
| 211 Grace Notes | 2026-04-09 | 21 min |
Last six episodes from the show's feed, latest 3 days ago, a new one about every 28 days.
Cast On began on Monday, 31 October, 2005, founded on nothing more than the desire to talk about knitting to people who get it. Since then, the podcast has evolved to focus on finding inspiration in the ordinary, using it to kick start the process of making stuff, and finding ways to carve out the creative time and space that allows you to work your ass off on the projects that matter most to…
About Cast On
Cast On is a podcast hosted by Brenda Dayne, who also publishes a Substack newsletter that links to the show. The show covers finding inspiration in ordinary life, using it to start making things, and creating time for long projects, with knitting as a recurring theme. The feed lists 221 episodes since October 2005, released about every four weeks, with a median episode length of around 27 minutes.
Apple Podcasts shows 459 ratings averaging 4.7 stars, and the show is categorised under Crafts and Personal Journals. Audience figures are estimates only, placing downloads at roughly 2,000 to 8,000 per episode, with listeners likely skewing toward adults aged 35 and over and toward women. No sponsors were seen in the feed or Apple listing.
A single episode sponsorship is estimated at $40 to $200 based on that download range. Brands in yarn, knitting tools, and slow-living goods are the most natural fit for an audience built around making.
Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Cast On can edit or remove this page at any time.
Questions about Cast On
How much does Cast On charge for a podcast sponsorship?
Estimated rates are $40 to $200 per host-read mid-roll, based on an estimated 2,000 to 8,000 downloads per episode. Final pricing depends on the show's own terms and the sponsor's campaign.
What is Cast On about?
Cast On is a podcast hosted by Brenda Dayne that explores creative inspiration in everyday life, with knitting and making as recurring themes. It has released 221 episodes since 2005.
How do I contact Cast On about sponsoring an episode?
The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked directly through Starbooked.
Similar creators
Podcast and other creators in knitting, ranked by score.
| Creator | Niches | Est. downloads | Median views | Rate | Score |
|---|---|---|---|---|---|
| knittingcrafts | 6.5k | – | $90–200 | 78 | |
| knittingfiber arts | 5k | – | $40–200 | 70 | |
Down Cellar Studio Podcastpodcast | knittingcrafting | 2k | – | $40–90 | 68 |
Mijn Wolden@mijnwolden · BE | fiber artshandspinning | 17k | 7.7k | $150–270 | 65 |
DUIT & KNIT@duitandknit · DE | knittingyarn reviews | 38k | 17k | $350–610 | 61 |
Two Ewes Fiber Adventurespodcast | knittingfiber arts | 5k | – | $40–200 | 61 |