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Unraveling ...a knitting podcast

Podcast · unravelingpodcast.com · EN
Hosted by Greg Cohoon, Pam Maher

Unraveling, hosted by Greg Cohoon and Pam Maher, covers knitting, crocheting, sewing and other fiber arts, including discussion of knitting books by popular authors. The show has 282 episodes released about every two weeks, with a median length of roughly 82 minutes. Estimated downloads per episode are 2,000 to 8,000, implying a sponsor rate of about $40 to $200 per episode for a host-read mid-roll.

Why brands sponsor Unraveling ...a knitting podcast

A long-running knitting show with a loyal, engaged fiber arts audience

  • 282 episodes since 2015 give a sponsor a deep and stable back catalog.
  • Apple Podcasts rating of 4.7 from 172 ratings signals a satisfied listener base.
  • Episodes run about 80 minutes, giving room for extended host-read segments.
Best foryarn and fiber brandsknitting tools and pattern designers
Watch forAudience estimates are inferred from ratings, not published download figures, and the show has no sponsorship history.

Brand fit report

Content

Topics, IAB taxonomy
Hobbies & Interests70%
Arts & Crafts30%
Formats
co-hosted banter, interview, listener Q&A
Tone
conversational, irreverent
Language
English
Production
Home recording
Typical length
70 to 95 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode2k–8k
Estimated, confidence 50%: 172 Apple ratings (band 50 to 200, 2,000 to 8,000 downloads) for a show over ten years old, 282 episodes, biweekly cadence, long episodes, Libsyn hosting, and Podcast Index popularity 9; no sponsors seen.
Audience asks aboutwhich knitting books are worth readingtechniques like circular knitting and doodle socksanswers to listener questions in Ask Us Anything episodes
Age
10%18-24
20%25-34
25%35-44
45%45+
Gender
70%women
30%men
Countries
🇺🇸 United States60%
🇬🇧 United Kingdom15%
🇨🇦 Canada10%
🇦🇺 Australia5%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; funding links are empty and the description names only Ravelry profiles.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Feed is not flagged explicit and titles are about knitting and everyday humor, such as Episode 282 - Spooky Knitting.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 70 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks16 / 30
Reach Estimated downloads per episode, 20k is full marks5 / 20

Recent episodes

Last six episodes from the show's feed, latest 7 days ago, a new one about every 14 days.

A podcast about knitting, crocheting, sewing, and other fiber arts. Hosted by Greg Cohoon (KnittingDaddy on Ravelry) and Pam Maher (pammaher on Ravelry). Follow along as we talk about our knitting and explore books written by popular knitting authors.
Unraveling ...a knitting podcast's own show description from the podcast feed

Do you make Unraveling ...a knitting podcast? Claim or remove this page.

About Unraveling ...a knitting podcast

Unraveling is a knitting podcast hosted by Greg Cohoon and Pam Maher that covers knitting, crocheting, sewing and other fiber arts. According to the show's feed and website, the hosts discuss their own projects and explore books by popular knitting authors, with episodes released about every two weeks. Episodes typically run between 70 and 95 minutes, and the feed lists 282 episodes since October 2015.

The show holds a 4.7 average rating from 172 ratings on Apple Podcasts. Listeners are likely knitters and fiber artists, mostly in the United States, with an estimated audience of 2,000 to 8,000 downloads per episode. No sponsors appear in the feed, so the show has no visible advertising history.

At an estimated 2,000 to 8,000 downloads per episode, a host-read mid-roll would cost roughly $40 to $200 per episode. Yarn brands, fiber tool makers and pattern designers are the most natural fits for this audience.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Unraveling ...a knitting podcast can edit or remove this page at any time.

Questions about Unraveling ...a knitting podcast

How much does Unraveling charge for a podcast sponsorship?

Based on an estimated 2,000 to 8,000 downloads per episode, a host-read mid-roll is roughly $40 to $200 per episode. Final pricing depends on the hosts' terms and the sponsor's campaign needs.

What is Unraveling about?

Unraveling is a podcast hosted by Greg Cohoon and Pam Maher about knitting, crocheting, sewing and other fiber arts. Episodes include discussion of knitting books and listener questions.

How do I contact Unraveling about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked directly through Starbooked.

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