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The Yarniacs: A Knitting Podcast

Podcast · www.yarniacs.com · EN
Hosted by Gayle Billat, Sharlene Goings

The Yarniacs: A Knitting Podcast is hosted by Gayle Billat and Sharlene Goings, who talk about knitting projects, yarn, fiber news and community. The show has 350 episodes released about every two weeks, with a median length of around 52 minutes. Estimated downloads per episode are 5,000 to 8,000, implying a rate of about $90 to $200 per episode.

Why brands sponsor The Yarniacs: A Knitting Podcast

Long-running knitting show with a loyal, highly rated craft audience since 2013

  • 350 episodes released about every two weeks, showing consistent long-term output.
  • Apple Podcasts rating of 4.7 from 583 ratings, with most ratings at five stars.
  • Recent episodes focus on yarn, knitting projects, patterns and community, matching craft and fiber brands.
Best foryarn and fiber brandsknitting pattern or tool launches
Watch forDownloads are estimated from ratings, and the show has no visible sponsorship history.

Brand fit report

Content

Topics, IAB taxonomy
Hobbies & Interests70%
Arts & Entertainment20%
Business & Finance10%
Formats
co-hosted banter, segmented discussion, project update
Tone
friendly, conversational
Language
English
Production
Home recording
Typical length
45 to 60 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–8k
Estimated, confidence 60%: Apple ratings_count of 583 (band 200 to 1,000, 5,000 to 25,000) adjusted down for a niche craft topic and a show with 350 episodes and no sponsors, with Podcast Index popularity 9 used as a broad signal only.
Audience asks abouthow to fix common knitting mistakeswhich free knitting patterns are worth usingwhat the current knit-along projects are
Age
10%18-24
20%25-34
25%35-44
45%45+
Gender
85%women
15%men
Countries
🇺🇸 United States70%
🇨🇦 Canada10%
🇬🇧 United Kingdom10%
Other10%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the description links to Ravelry profiles and show notes, with no funding links.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Explicit flag is 0 and recent titles cover knitting projects, patterns and community topics.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 78 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks16 / 30
Reach Estimated downloads per episode, 20k is full marks7 / 20

Recent episodes

Last six episodes from the show's feed, latest 3 days ago, a new one about every 14 days.

Gayle and Sharlene talk about what they are wearing, what they are stalking, and of course, what they are knitting. Grab your knitting needles, your favorite yarn--or your favorite craft--and come knit with us! We are on Ravelry as gayleywayley and knitterninjashar. Show notes at http://www.yarniacs.com/
The Yarniacs: A Knitting Podcast's own show description from the podcast feed

Do you make The Yarniacs: A Knitting Podcast? Claim or remove this page.

About The Yarniacs: A Knitting Podcast

The Yarniacs: A Knitting Podcast is a knitting and crafts show hosted by Gayle Billat and Sharlene Goings. Per the show's feed and website, the hosts talk about what they are wearing, what they are knitting and what they are stalking, covering projects, patterns, cables, knit-alongs and community news. Episodes run around 52 minutes on average and arrive about every two weeks, with 350 episodes published since 2013.

Apple Podcasts lists the show with a 4.7 average rating from 583 ratings. Listener numbers are not published, so the estimate of 5,000 to 8,000 downloads per episode is based on rating counts and show signals. The audience appears to be mainly adult knitters, and that profile is also an estimate.

The feed shows no sponsors or funding links. A host-read mid-roll at estimated downloads would cost roughly $90 to $200 per episode, which suits yarn shops, fiber brands and craft tool makers. Source: the show's RSS feed, the website and Apple Podcasts.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Yarniacs: A Knitting Podcast can edit or remove this page at any time.

Questions about The Yarniacs: A Knitting Podcast

How much does The Yarniacs charge for a podcast sponsorship?

Based on estimated downloads of 5,000 to 8,000 per episode, a host-read mid-roll is estimated at about $90 to $200 per episode. Final pricing depends on the sponsorship terms agreed with the show.

What is The Yarniacs about?

The Yarniacs is a knitting podcast hosted by Gayle Billat and Sharlene Goings. Episodes cover knitting projects, patterns, techniques, yarn and community news, in a friendly, conversational format.

How do I contact The Yarniacs about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked.

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