Choiceology with Katy Milkman
Choiceology with Katy Milkman, produced by Charles Schwab, applies behavioral economics to everyday decisions. Wharton professor Katy Milkman interviews researchers and tells high-stakes decision stories. The show has 119 episodes, released about every two weeks, with a median length of roughly 34 minutes. Estimated downloads are 5,000 to 25,000 per episode, with a sponsor rate of $90 to $620 per episode.
Engaged finance and decision-science listeners, with a 4.7 Apple rating
- Choiceology has 1,443 Apple Podcasts ratings with a 4.7 average, a strong signal of an engaged audience.
- Episodes run about 34 minutes with a biweekly cadence, giving each host-read a predictable slot.
- Guests include well-known behavioral scientists such as George Loewenstein, Leslie John and Angela Duckworth.
Brand fit report
Content
- Formats
- interview, narrative, solo monologue
- Tone
- educational, conversational
- Language
- English
- Production
- Studio production
- Typical length
- 30 to 37 minutes
Audience
Commercial
- Brands seen
- Charles Schwab
- Categories promoted
- investing, brokerage services
- Affiliate links
- No
The show is published by Charles Schwab and its description and website identify the brand as the producer; no separate sponsor mentions appear in the last 20 episode titles.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Episode titles cover decision science topics such as self-control, trust and teamwork with no explicit flags.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Where to listen
| Platform | Link |
|---|---|
| Website | www.schwab.com/learn/choiceology |
| Apple Podcasts | podcasts.apple.com/podcast/id1337886873 |
| RSS feed | feeds.schwab.com/choiceology |
Benchmark score: 82 / 100
Public rule, same for everyone. How it works.
Recent episodes
| Episode | Date | Length |
|---|---|---|
| Better Off Later: Our Preference for Improving Sequences (With George | 2026-10-05 | 32 min |
| The Disclosure Dilemma: Oversharing (With Leslie John) | 2026-09-21 | 31 min |
| The Commuter's Paradox: Why We Misjudge Social Connection (With Nick E | 2026-09-07 | 35 min |
| The Hardest Promises to Break: Peer Accountability (With Angela Duckwo | 2026-08-24 | 37 min |
| Coming Soon: A New Season of Choiceology | 2026-08-10 | 2 min |
| A Depth of Trust | 2026-06-01 | 36 min |
Last six episodes from the show's feed, latest 14 days ago, a new one about every 14 days.
Can we learn to make smarter choices? Listen in as host Katy Milkman--behavioral scientist, Wharton professor, and author of How to Change--shares stories of high-stakes decisions and what research reveals they can teach us. Choiceology, an original podcast from Charles Schwab, explores the lessons of behavioral economics to help you improve your judgment and change for good. Season 1 of…
Do you make Choiceology with Katy Milkman? Claim or remove this page.
About Choiceology with Katy Milkman
Choiceology with Katy Milkman is a podcast produced by Charles Schwab that explores behavioral economics and the research behind everyday decisions. Wharton professor Katy Milkman hosts the show, which features interviews with researchers and dramatized stories of high-stakes choices. The website describes Milkman as a behavioral scientist and the author of How to Change.
The show has 119 episodes released about every two weeks, with a typical length of roughly 34 minutes. Apple Podcasts lists 1,443 ratings with an average of 4.7 stars. Listeners are estimated, not measured, to number between 5,000 and 25,000 per episode, skewing toward finance-minded adults over 25.
Sponsorship is not visible in the feed because the show is produced by Charles Schwab. Based on an estimated 5,000 to 25,000 downloads, a host-read mid-roll would cost roughly $90 to $620 per episode, and the show suits decision-tool and personal finance brands that want a research-led audience.
Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Choiceology with Katy Milkman can edit or remove this page at any time.
Questions about Choiceology with Katy Milkman
How much does Choiceology with Katy Milkman charge for a podcast sponsorship?
Based on an estimated 5,000 to 25,000 downloads per episode, a host-read mid-roll would be about $90 to $620. The actual rate depends on the show's terms and cannot be confirmed from the feed.
What is Choiceology with Katy Milkman about?
The show explores behavioral economics and how research can improve everyday decisions. Wharton professor Katy Milkman interviews researchers and tells stories of high-stakes choices.
How do I contact Choiceology with Katy Milkman about sponsoring an episode?
The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked.
Similar creators
Podcast and other creators in behavioral economics, ranked by score.
| Creator | Niches | Est. downloads | Median views | Rate | Score |
|---|---|---|---|---|---|
| behavioral economicssmall business marketing | 6.5k | – | $90–200 | 84 | |
happy healthy hustlepodcast | leadership developmentpersonal development | 5k | – | $40–200 | 71 |
大岩俊之のビジネス大学@kadenbook · JP | behavioral economicsbusiness communication | 3.1k | 385 | $150–250 | 29 |
Luca Dellanna@dellannaluca · IT | risk managementdecision making | 1.2k | 79 | $150–250 | 14 |