The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
Melina Palmer hosts The Brainy Business, a show on behavioral economics and why people buy, aimed at small and mid-sized businesses. The show has 598 episodes on a weekly cadence, with a median length of about 48 minutes. Estimated downloads per episode are 5,000 to 8,000 (estimated), a rate of roughly $90 to $200 per host-read mid-roll. One distinctive detail: an Apple rating of 4.8 from 180 ratings.
Practical behavioral economics for small business owners, with a loyal weekly audience since 2018
- Nearly 600 episodes on a weekly cadence build a long-running, searchable archive.
- Apple Podcasts rating of 4.8 from 180 ratings signals an engaged listener base.
- Business and marketing focus suits software, services and tools aimed at owners and marketers.
Brand fit report
Content
- Formats
- interview, solo monologue, narrative
- Tone
- educational, practical
- Language
- English
- Production
- Clean, edited audio
- Typical length
- 30 to 50 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsor mentions found in the feed
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Explicit flag is 0 and recent episode titles cover business, AI and psychology with no sensitive content.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Where to listen
| Platform | Link |
|---|---|
| Website | thebrainybusiness.com |
| Apple Podcasts | podcasts.apple.com/podcast/id1404578385 |
| RSS feed | thebrainybusiness.libsyn.com/rss |
Benchmark score: 84 / 100
Public rule, same for everyone. How it works.
Recent episodes
| Episode | Date | Length |
|---|---|---|
| 599. The Human Touch: Navigating AI's Role in Customer Service | 2026-10-15 | 51 min |
| 598. Magic Words: Transforming Communication and Influence | 2026-10-08 | 29 min |
| 597. Beyond Efficiency: Transforming AI into a Strategic Partner | 2026-10-01 | 52 min |
| 596. From Target to Apple: Lessons in Retail Innovation | 2026-09-24 | 42 min |
| 595. Understanding Motivation and the Brain | 2026-09-16 | 51 min |
| 594. The Art of Incentives: How to Send the Right Signals | 2026-09-10 | 54 min |
Last six episodes from the show's feed, latest 4 days ago, a new one about every 7 days.
Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips…
About The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
The Brainy Business is a podcast hosted by Melina Palmer, a sales conversion expert, covering behavioral economics and the reasons people buy. Each episode translates research on consumer psychology into practical tips for small and large businesses, with topics ranging from incentives and communication to AI in customer service. According to the feed and the show's website, the show has published 598 episodes on a weekly cadence since 2018, with typical episodes running 30 to 50 minutes.
The show holds a 4.8 average rating from 180 ratings on Apple Podcasts. Listener figures are estimates: based on the ratings count, the cadence and the show's age, we estimate 5,000 to 8,000 downloads per episode, with an audience likely made up of business owners, marketers and sales professionals. No sponsors were seen in the feed.
A host-read mid-roll at the estimated audience is priced at roughly $90 to $200 per episode. The show suits business tools, marketing services and education products aimed at owners and marketers.
Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics can edit or remove this page at any time.
Questions about The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
How much does The Brainy Business charge for a podcast sponsorship?
Based on an estimated 5,000 to 8,000 downloads per episode, a host-read mid-roll is priced at roughly $90 to $200. Rates are estimates derived from listener signals, not published figures.
What is The Brainy Business about?
The Brainy Business, hosted by Melina Palmer, explores behavioral economics and why people buy. Episodes give small and large businesses practical tips on sales, marketing, incentives and customer psychology.
How do I contact The Brainy Business about sponsoring an episode?
The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked directly.
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