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Умный дом / Комфорт лайф

@comfort-life · RU · RU

Комфорт лайф (@comfort-life), a Russian smart home installation company operating in Saint Petersburg and Moscow, runs a YouTube channel with about 9,800 subscribers and a median of roughly 9,900 views per video. The channel posts short, technical clips on wired smart home panels, wiring and components, uploading about 8 videos a year. Sponsored integrations are estimated at $150 to $250 per video, a rate at or near the floor for this channel size.

Why brands book Умный

Engaged Russian smart home audience with a 341,981-view hit on wiring basics

  • Median of about 9,900 views per video across 30 recent uploads
  • Top video reached 341,981 views, showing reach beyond the subscriber base
  • Cost-breakdown videos reach 8,000 to 26,000 views, suited to home-buyer intent
Best forsmart home hardwareelectrical components and cableshome automation services
Watch forShorts-heavy with a low upload pace; the audience is almost entirely Russian-speaking.

Brand fit report

Content

Topics, IAB taxonomy
Home Improvement70%
Technology30%
Formats
short vertical clips, explainer videos with close-up hands-on demonstrations, cost breakdown videos
Tone
practical, direct
Language
Russian
On camera
No, voiceover and b-roll
Production
Phone, natural light
Typical length
under 60 seconds

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment60/100
Positive share of 30 comments
Engagement0.9%
Likes and comments per view on recent videos
Audience asks abouthow to design a smart home electrical panelhow much a wired smart home costswhich components and cables to choose
Age
15%18-24
40%25-34
30%35-44
15%45+
Gender
35%women
65%men
Countries
Russia90%
Kazakhstan5%
Belarus5%
LanguagesRussian 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
smart home installation services
Affiliate links
No

No sponsorship disclosures found in the last 50 videos; the channel promotes its own installation company and links to its cost estimates.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content is technical electrical and home-automation instruction with no flagged material in the recent titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube9.8k9.9k0

Benchmark score: 52 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers50 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform2 / 20

Recent videos

Last three uploads, latest 262 days ago.

Мы занимаемся установкой под ключ проводного умного дома с голосовым управлением. Подключаем большинство инженерных функций, от освещения и музыки до домофонии и климата. Работаем в Санкт-Петербурге и Москве. Также выполняем проекты и в других городах. Например, мы устанавливали умные дома в Краснодаре, Перми и Иркутске. Занимаемся только проводными умными домами. Сейчас работаем с оборудованием из 3 категорий: WirenBoard (бюджетное), Larnitech (средний бюджет), KNX (высокий бюджет) Проектировщики, инженеры, электрики, монтажники и пусконаладчики находятся в штате компании. Это позволяет бы
Умный дом / Комфорт лайф's own profile description on YouTube

Are you Умный дом / Комфорт лайф? Claim or remove this profile.

About Умный дом / Комфорт лайф

Комфорт лайф (@comfort-life) is a Russian smart home installation company based in Saint Petersburg and Moscow, with projects in other cities. Its YouTube channel publishes short, technical clips about wired smart home panels, electrical components, wiring and cost breakdowns. The channel has about 9,800 subscribers and posts roughly eight videos a year, mostly Shorts under a minute.

Viewers are likely homeowners, renovators and people planning a smart home or a home electrical project, with an audience that appears mostly male and Russian-speaking. These are estimates from public channel data. The company's own video channel promotes its installation services rather than third-party brands.

A sponsored integration is estimated at $150 to $250 per video, based on a median of about 9,900 views and a Shorts-heavy format. That works out to a CPM of roughly $15 to $25 per 1,000 views, compared with $10 to $30 CPM for paid ads. Brands selling smart home hardware, cables or electrical components should consider this channel.

Written from Умный дом / Комфорт лайф's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Умный дом / Комфорт лайф can edit or remove this page at any time.

Questions about Умный

How much does Комфорт лайф charge for a sponsored video?

The estimated rate is $150 to $250 per video, based on a median of about 9,900 views per video and a Shorts-heavy format. The final price depends on the format and usage rights negotiated with the creator.

What does Комфорт лайф post about on YouTube?

The channel posts short technical videos on smart home electrical panels, components like terminal blocks and power supplies, wiring choices, and cost breakdowns for smart home projects. Most videos are under one minute and are in Russian.

How do I contact Комфорт лайф for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.

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