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Concrete Mama: An Unincarcerated Podcast

Hosted by Anthony Covert, Chris Gates, Demar Nelson, Nate Bowers

Concrete Mama, from Unincarcerated Productions, is a serial documentary recorded inside the Washington State Penitentiary in Walla Walla. Six co-hosts, including Demar Nelson and Anthony Covert, examine the prison's past and the wider prison industrial complex. The show has 25 episodes, releases weekly, and runs about 59 minutes per episode. Estimated downloads are 2,000 to 8,000 per episode, implying a sponsorship rate of about $40 to $200 per episode.

Why brands sponsor Concrete Mama: An Unincarcerated Podcast

Serial prison documentary recorded inside Walla Walla, with an engaged 4.7-rated audience

  • Six incarcerated co-hosts record from inside the Washington State Penitentiary, a rare first-person perspective
  • Apple Podcasts shows 156 ratings averaging 4.7, with 141 five-star reviews
  • Weekly serial episodes of about one hour support steady, recurring placements across a season
Best forcriminal justice reform organizationslegal services and reentry programseducation and books aimed at socially engaged audiences
Watch forContent is explicit and about incarceration, so brands need suitability checks and sponsorship should suit mission-driven messaging.

Brand fit report

Content

Topics, IAB taxonomy
Documentary45%
Social Issues40%
Law and Government15%
Formats
co-hosted discussion, narrative, interview
Tone
candid, reflective
Language
English
Production
Clean, edited audio
Typical length
about 50 to 65 minutes

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Est. downloads per episode2k–8k
Estimated, confidence 50%: 156 Apple ratings suggest the 50 to 200 band (2,000 to 8,000 per episode), with a weekly cadence, a two-year-old show, Buzzsprout hosting and no sponsors reducing confidence in that band.
Audience asks aboutWhat daily life inside Walla Walla prison is likeWhat the Concrete Mama era was and why it failedHow prison and restorative justice work in practice
Age
15%18-24
35%25-34
25%35-44
25%45+
Gender
45%women
55%men
Countries
🇺🇸 United States90%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultlow
Drugslow
Violencemedium
Politicsmedium

The feed carries an explicit flag (explicit=1), and episode titles such as "Solitary" and "Restorative Justice" address incarceration and violence in prisons.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 22 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence0 / 50
Activity Episodes in the last 90 days, weekly is full marks18 / 30
Reach Estimated downloads per episode, 20k is full marks5 / 20

Recent episodes

EpisodeDateLength
Introducing Uncuffed: “Unexpected Family”2026-09-0934 min
"No One Can Do It Alone"2026-09-021 h 2 min
BONUS - A Conversation with Ear Hustle's Earlonne Woods2026-08-261 h 5 min
"One Day at a Time"2026-08-191 h 2 min
"Solitary"2026-08-121 h 3 min
"Where's Santos?"2026-08-051 h 7 min

Last six episodes from the show's feed, latest 40 days ago, a new one about every 7 days.

Concrete Mama is not just a podcast - it’s a raw and powerful journey recorded in the heart of the Washington State Penitentiary in Walla Walla. Featuring Demar, Anthony, Red, Vik, Gates, Nate, and Rachel, this groundbreaking show rewrites the narrative of life behind bars. The hosts delve into the prison’s notorious past — the infamous “Concrete Mama” era, when a failed experiment turned it into…
Concrete Mama: An Unincarcerated Podcast's own show description from the podcast feed

Do you make Concrete Mama: An Unincarcerated Podcast? Claim or remove this page.

About Concrete Mama: An Unincarcerated Podcast

Concrete Mama is a serial documentary podcast from Unincarcerated Productions, recorded inside the Washington State Penitentiary in Walla Walla. Six co-hosts, including Demar Nelson, Anthony Covert and Chris Gates, examine the prison's notorious past, including its "Concrete Mama" era, and the wider prison industrial complex. The show's website and feed describe it as both a podcast and a movement.

The feed lists 25 episodes released weekly since February 2025, with a median running time of about 59 minutes. Episodes include full installments, bonus conversations and a trailer for the second season. Apple Podcasts lists 156 ratings averaging 4.7 out of 5. Listener figures are estimates: roughly 2,000 to 8,000 downloads per episode, with an audience likely made up of people interested in criminal justice, documentary and social issues. The feed shows no sponsors so far.

A host-read sponsorship typically runs $40 to $200 per episode based on these estimates. Mission-driven organizations in criminal justice, legal services, reentry and education are the best fit for this show, which carries an explicit flag.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Concrete Mama: An Unincarcerated Podcast can edit or remove this page at any time.

Questions about Concrete Mama: An Unincarcerated Podcast

How much does Concrete Mama charge for a podcast sponsorship?

Based on estimated downloads of 2,000 to 8,000 per episode, a host-read mid-roll ad is estimated at about $40 to $200 per episode. Rates are estimates derived from listener signals, not published by the show.

What is Concrete Mama about?

Concrete Mama is a serial documentary recorded inside the Washington State Penitentiary in Walla Walla. Its six incarcerated co-hosts discuss the prison's past, life inside and the broader prison industrial complex.

How do I contact Concrete Mama about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked directly.

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