Starbooked

Dead Certain: The Martha Moxley Murder

Podcast · www.nbcnews.com · EN
Hosted by Lester Holt

Dead Certain: The Martha Moxley Murder, produced by NBC News Studios, is a 14-episode true crime serial examining the 1975 killing of 15-year-old Martha Moxley in Greenwich, Connecticut, and the later case against Michael Skakel. Episodes run about 58 minutes on a weekly cadence. Estimated downloads per episode are 20,000 to 80,000, with an estimated rate of $360 to $2,000 per host-read mid-roll.

Why brands sponsor Dead Certain: The Martha Moxley Murder

A high-profile NBC News true crime serial with strong listener ratings

  • Apple Podcasts shows 2,076 ratings with a 4.2 average, a strong signal for a show listed since October 2025.
  • A weekly serial of about 58-minute episodes from NBC News Studios gives sponsors a long, attentive listen.
  • Listeners of a national news-backed true crime series are a natural fit for premium consumer and subscription brands.
Best forpremium streaming or media subscriptionsconsumer brands seeking news-adjacent audiences
Watch forViolent, grim subject matter needs careful brand-safety review, and the show is not family friendly.

Brand fit report

Content

Topics, IAB taxonomy
True Crime90%
News10%
Formats
narrative, serialized investigation, interview
Tone
serious, investigative
Language
English
Production
Studio production
Typical length
55 to 65 minutes

Audience

Commercial intent10/100
Comments asking for links, prices or where to buy
Sentiment55/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–80k
Estimated, confidence 60%: About 2,076 Apple Podcasts ratings on a show listed since October 2025 (shifted one band up for a show under two years old), a major network publisher, weekly cadence, and a high Podcast Index popularity bucket.
Audience asks aboutDid Michael Skakel commit the murder?Why did the Martha Moxley case stay unsolved for decades?What role did the Skakel family and Kennedy connections play?
Age
15%18-24
30%25-34
25%35-44
30%45+
Gender
55%women
45%men
Countries
🇺🇸 United States80%
🇨🇦 Canada5%
🇬🇧 United Kingdom5%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencehigh
Politicslow

Violence is central to the subject: a 15-year-old's bludgeoning death is the premise of the series, as the description and episode titles such as 'The Night Visitor' indicate.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 22 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence0 / 50
Activity Episodes in the last 90 days, weekly is full marks2 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

EpisodeDateLength
Introducing: Before & After with Lester Holt2026-09-142 min
Known Unknowns2026-01-201 h 6 min
Martha Speaks2026-01-131 h 0 min
The Out of Towners2026-01-061 h 16 min
Family Ties2025-12-301 h 12 min
The Joker2025-12-231 h 5 min

Last six episodes from the show's feed, latest 35 days ago, a new one about every 7 days.

The night before Halloween 1975, 15-year-old Martha Moxley was found bludgeoned to death outside her family’s home in the tony Greenwich, Connecticut, enclave of Belle Haven. The local police, used to dealing more with traffic stops than a high-profile murder, grappled with a lack of forensic evidence – or a motive. They had their suspects of course. The creepy neighbor. The eldest teenage son of…
Dead Certain: The Martha Moxley Murder's own show description from the podcast feed

Do you make Dead Certain: The Martha Moxley Murder? Claim or remove this page.

About Dead Certain: The Martha Moxley Murder

Dead Certain: The Martha Moxley Murder is a 14-episode true crime serial from NBC News Studios, published on Simplecast and listed on Apple Podcasts. It examines the 1975 murder of 15-year-old Martha Moxley in Greenwich, Connecticut, and the later prosecution of Michael Skakel, drawing on the feed description. Episodes are released weekly and run roughly 58 minutes, with a trailer and a bonus introduction to Lester Holt's related series. The website and feed identify NBC News as the publisher.

Apple Podcasts shows 2,076 ratings with a 4.2 average rating, which suggests a sizeable audience for a show listed since October 2025. Listener figures are estimates, not published numbers: roughly 20,000 to 80,000 downloads per episode, mostly US listeners aged 25 to 54. No sponsors are visible in the feed. Based on estimated downloads, a host-read mid-roll would cost about $360 to $2,000 per episode, which buys access to a serious, high-engagement true crime audience. Premium consumer brands and media subscription services are the best fit.

Source notes: the feed, the show description, and Apple Podcasts data. Audience and rate figures are estimates derived from ratings and show metadata.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Dead Certain: The Martha Moxley Murder can edit or remove this page at any time.

Questions about Dead Certain: The Martha Moxley Murder

How much does Dead Certain: The Martha Moxley Murder charge for a podcast sponsorship?

Based on estimated downloads of 20,000 to 80,000 per episode, a host-read mid-roll would cost about $360 to $2,000. The rate is an estimate from the Starbooked formula, not a published price.

What is Dead Certain: The Martha Moxley Murder about?

It is a 14-episode true crime serial from NBC News Studios about the 1975 murder of 15-year-old Martha Moxley in Greenwich, Connecticut, and the later case against Michael Skakel.

How do I contact Dead Certain: The Martha Moxley Murder about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80, and boosted shows can be booked through Starbooked.

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