Starbooked

Micael Mota (@devmicaelomota) is a Brazilian-born software engineer working in Canada who makes Portuguese-language career and programming videos for developers. His channel has about 88,000 subscribers, a median of 951 views per video, and roughly 50 uploads a year. Sponsored integrations are quoted at $150 to $250 per video.

Why brands book Micael

Reach Brazilian developers at $150 to $250 per video

  • Median of 951 views per video across about 50 uploads a year
  • Roughly 88,000 subscribers in Portuguese-speaking developer audience
  • Shorts-heavy channel where most videos run under 60 seconds
Best fordeveloper tools and coursestech recruiting and job platforms
Watch forMedian views are modest, so the channel suits targeted tech reach rather than mass awareness.

Brand fit report

Content

Topics, IAB taxonomy
Technology & Computing70%
Careers20%
Education10%
Formats
short vertical explainer clips, live Plantão DEV streams, quiz-style videos, long-form vlogs
Tone
direct, practical
Language
Portuguese
On camera
Yes, talking head
Production
Phone, natural light
Typical length
under 60 seconds for most Shorts, with occasional 8 to 12 minute videos and multi-hour live streams

Audience

Commercial intent35/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Engagement2.8%
Likes and comments per view on recent videos
Audience asks abouthow to prepare for software developer job interviewshow to move from junior to mid or senior levelhow to work for international companies from Brazil or abroad
Age
30%18-24
45%25-34
18%35-44
7%45+
Gender
25%women
75%men
Countries
🇧🇷 Brazil70%
🇨🇦 Canada5%
🇵🇹 Portugal5%
🇺🇸 United States5%
LanguagesPortuguese 95%English 5%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
developer education and courses (own products), coding bootcamps and training
Affiliate links
No

No sponsorship disclosures found in the last 50 videos; the channel links to its own training products, Congenial, and a Newsletter.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recent titles cover interviews, programming quizzes and immigration to Canada with no flagged content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube88k95129

Benchmark score: 48 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers1 / 50
Activity Uploads in the last 90 days29 / 30
Reach Followers on the main platform18 / 20

Recent videos

Last three uploads, latest 2 days ago.

Bem-vindo ao canal onde a programação encontra o mundo real. 👨‍💻 Sou Micael Mota, Engenheiro de Software trabalhando no Canadá. Meu objetivo aqui é simples: acelerar a sua carreira na tecnologia e te transformar em um desenvolvedor(a) fora da curva. Deixei a periferia de Salvador para construir uma carreira internacional, e ao longo dos anos aprendi (muitas vezes errando) o que as empresas de alto nível realmente buscam. Aqui no canal, eu compartilho esses bastidores. Sempre que posso posto conteúdo novo sobre: - Estratégias para avançar de Júnior para Pleno/Sênior. - Tecnologias, código l
Micael Mota's own profile description on YouTube

Are you Micael Mota? Claim or remove this profile.

About Micael Mota

Micael Mota is a software engineer based in Canada who runs a Portuguese-language YouTube channel for Brazilian developers. He posts short, direct videos on programming quizzes, junior-to-senior career progression, tech interviews, and working for international companies. The channel also includes long live Plantão DEV streams and vlogs about life in Canada.

The channel has about 88,000 subscribers and a median of 951 views per video, with roughly 50 uploads in the past year, most of them Shorts. Viewers are estimated to be mostly Brazilian developers and students in their twenties and thirties who are job hunting or planning to move into international tech roles. These audience figures are estimates and are not verified.

Micael promotes his own courses and community, and he has no sponsorship disclosures in the last 50 videos. Sponsored integrations are priced at about $150 to $250 per video, which is a CPM of roughly $20 to $35 per 1,000 median views, compared with typical paid ad CPMs of $10 to $30. Brands selling developer education, tech hiring or cloud tools should book him for targeted reach.

Written from Micael Mota's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Micael Mota can edit or remove this page at any time.

Questions about Micael

How much does Micael Mota charge for a sponsored video?

Based on his median of 951 views and a Shorts-heavy catalog, a sponsored integration is estimated at $150 to $250 per video. This works out to a CPM of roughly $20 to $35 per 1,000 views, which is higher than typical paid ad CPMs of $10 to $30. Contact details unlock on Starbooked for $0.80.

What does Micael Mota post about on YouTube?

He posts Portuguese-language videos about software engineering careers, programming quizzes, tech job interviews, and working for international companies from Brazil or Canada. He also streams live Plantão DEV sessions and shares vlogs about life in Canada. Most recent uploads are short-form Shorts.

How do I contact Micael Mota for a brand deal?

His business contact is listed on the channel for partnerships and business inquiries. Contact details unlock on Starbooked for $0.80. Boosted creators can also be booked directly through Starbooked.

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