Starbooked

ISETAN BEAUTY (@meeco1685) is the official YouTube channel of Isetan Mitsukoshi's cosmetics store and beauty magazine, based in Japan. It posts makeup tutorials, swatches and cosmetics reviews, mostly short vertical clips. The channel has about 1,320 subscribers and a median of roughly 1,600 views per video, uploading about three videos in the last year. Sponsored integrations would be $150 to $250 per video, reflecting its Shorts-heavy catalog.

Why brands book ISETAN

Japanese department store beauty channel with short makeup and swatch videos

  • Median of about 1,640 views per video across a catalog of 34 uploads
  • Shorts make up 62 percent of uploads, with median length of 52 seconds
  • Channel is run by Isetan Mitsukoshi's cosmetics team, so product-led integrations fit its editorial voice
Best forJapanese cosmetics launcheslimited-edition or holiday collection promotions
Watch forSmall audience and low view counts; the channel has not run any sponsored content so far.

Brand fit report

Content

Topics, IAB taxonomy
Beauty70%
Fashion20%
Shopping10%
Formats
short vertical makeup tutorials, product swatch videos, editorial makeup features
Tone
informative, polished
Language
Japanese
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
under 60 seconds

Audience

Commercial intent65/100
Comments asking for links, prices or where to buy
Sentiment70/100
Positive share of 34 comments
Engagement0.5%
Likes and comments per view on recent videos
Audience asks aboutwhich new limited-edition cosmetics are worth buyinghow to apply cheek or eyeshadow colors for a specific lookwhich department store cosmetics suit a given face shape
Age
25%18-24
40%25-34
25%35-44
10%45+
Gender
90%women
10%men
Countries
🇯🇵 Japan95%
LanguagesJapanese 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
cosmetics, department store retail
Affiliate links
No

No sponsorship disclosures found in the last 50 videos; the channel promotes its own ISETAN BEAUTY online store and magazine.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recent titles such as 'デパコス ホリデー2026' and makeup tutorials are routine beauty content with no concerning material.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube1.3k1.6k3
Instagram–––

Benchmark score: 53 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers50 / 50
Activity Uploads in the last 90 days3 / 30
Reach Followers on the main platform0 / 20

Recent videos

▶買うならコレ！化粧品メディア担当推しデパコスホリデーリップ · 1.3k views▶デパコス　ホリデー2026 · 1.9k views▶【百貨店OLのポーチの中身】トレンドコスメ勢ぞろい！ · 645 views

Last three uploads, latest 3 days ago.

✨ 三越伊勢丹が運営する化粧品オンラインストア・美容メディア「ISETAN BEAUTY」の公式チャンネルです。 このチャンネルでは、メイクテクニック、新作・限定コスメ、スウォッチ、レビュー、コスメトレンド情報など、美容がもっと楽しくなる動画をお届けします。 「なりたい自分になる！」をコンセプトに、ISETAN BEAUTY MAGAZINEで人気の記事や、プロ視点のメイク方法、コスメの使い方をわかりやすくご紹介。 デパコス好きの方はもちろん、新作コスメ情報をいち早く知りたい方、メイクの幅を広げたい方にもおすすめです。 気になった商品はISETAN BEAUTY onlineでチェック！ 毎日の美容に役立つ情報をお届けしますので、ぜひチャンネル登録をお願いします♡ ※コメントに”いいね”をさせていただくことがございますが、 コメント欄でのご意見、ご質問への個別のご返答はいたしかねます。
ISETAN BEAUTY公式's own profile description on YouTube

Are you ISETAN BEAUTY公式? Claim or remove this profile.

About ISETAN BEAUTY公式

ISETAN BEAUTY (@meeco1685) is the official YouTube channel of the cosmetics online store and beauty magazine run by Isetan Mitsukoshi in Japan. The channel posts makeup tutorials, product swatches, reviews and seasonal cosmetics trend videos in Japanese, mostly as short vertical clips under a minute. Its catalog is small, with 34 videos and about 1,320 subscribers, and the most recent uploads were made in October 2026.

The audience is estimated to be mostly Japanese women in their twenties and thirties who follow department store cosmetics and new releases. Views are modest, with a median of about 1,640 and a 90th percentile near 6,660. Viewers appear to watch for product information and color references rather than personality-driven content. The channel has no sponsored integrations so far.

At an estimated $150 to $250 per video, a sponsored integration would cost roughly $4 to $8 per 1,000 median views on this Shorts-heavy channel, compared with a $10 to $30 CPM for paid ads. Brands selling department store cosmetics in Japan may find it a good fit.

Written from ISETAN BEAUTY公式's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. ISETAN BEAUTY公式 can edit or remove this page at any time.

Questions about ISETAN

How much does ISETAN BEAUTY charge for a sponsored video?

Based on its median views and Shorts-heavy catalog, a sponsored video would be estimated at $150 to $250 per video. The channel has not published rates, and the figure is a Starbooked estimate from public metrics.

What does ISETAN BEAUTY post about on YouTube?

ISETAN BEAUTY posts Japanese-language makeup tutorials, cosmetics swatch videos, product reviews and seasonal collection previews. Most videos are short vertical clips under a minute, and the channel promotes its own online store and magazine.

How do I contact ISETAN BEAUTY for a brand deal?

Contact details for ISETAN BEAUTY unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, so check the profile for availability.

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